KoMarketing Associates

MARCH 30, 2022

This is followed by social media marketing (16%), search engine optimization (15%), and content marketing (14%), indicating that video is not the only option for driving leads and revenue. Approximately 86% claim that it has also helped generate leads, and 81% say that it has directly increased sales.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MARCH 10, 2021

It’s interesting to note that sales and marketing alignment (33%) also made the list, as this is one area that marketers have attempted to improve upon in the past. B2B Marketers and Sales Alignment. This is followed by tracking/measurement (46%), data quality (42%) and talent/team (36%).

Resources 269

Resources B2B Marketing B2B B2B Sales 269

KoMarketing Associates

APRIL 12, 2022

In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. Nearly 86% of marketers stated that video has helped them generate leads, and 81% said that it has directly increased sales. Nearly 64% have been able to build brand awareness, and 57% have boosted conversion rates.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

APRIL 6, 2022

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Timelines of a prospect to an interest in sales engagement. Get Engaged in the Sales Process.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

DECEMBER 1, 2020

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. Marketers Remain Focused on Lead Generation.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well. Finding B2B Marketing Success with ABM.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 14, 2021

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. The Intersection of Sales and Marketing Teams. This is compared to 47% of high-performing B2B marketers who said the same.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MARCH 6, 2020

These objectives include boosting sales revenue (59%), increasing leads generated (49%) and improving email engagement (39%). Improving email engagement (45%), boosting leads generated (43%) and increasing sales revenue (39%) were all named challenges by respondents.

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

KoMarketing Associates

APRIL 6, 2021

This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). In terms of engagement, webinars (53%) have been the most successful for B2B marketers who have been working on generating qualified leads. Lead nurturing campaigns (40%), case studies (30%) and videos (29%) also made the list.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

FEBRUARY 9, 2022

Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report. Additionally, 24% of respondents said that their lack of confidence in their organization’s data keeps them up at night.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 24, 2022

Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. And while most B2B marketers know “more is NOT better” when it comes to data, many of us are still conflicted about which B2B lead generation metrics to track. One Lead Generation Metric to Rule Them All. Focus on Lead Quality Over Lead Quantity.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

JULY 21, 2020

Increased exposure (86%) was cited as the top reason by marketers, followed by increased traffic (78%) and generated leads (67%). “A A large percentage of marketers find better sales results with more years of social media experience,” noted the authors of the report. Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

MARCH 23, 2022

However, respondents cited several benefits associated with omnichannel marketing, including improved lead quality (43%), increased ROI/sales (43%), and increased brand awareness (41%). In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Ranking 136

KoMarketing Associates

FEBRUARY 22, 2022

About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

MAY 1, 2017

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. A total of 57 percent of respondents said that they were doubtful that their lead workflow was creating an ideal customer experience.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. The relationship built with buyers is just as important as that first sale. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157

KoMarketing Associates

SEPTEMBER 21, 2021

Eighteen percent directly attributed videos to an increase in sales. Nearly 65% of marketers noted the importance of accessing video-viewing data to qualify leads, engage prospects, and influence deals. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

FEBRUARY 13, 2020

On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Leads and Sales Remain Top Priorities for Marketers.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

KoMarketing Associates

DECEMBER 8, 2021

Additional areas of focus have been content marketing (60%), sales enablement (48%) and personalization/customization (43%). Webinars (53%) have notably been the most successful tactic for B2B marketers looking to generate more qualified leads.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

JUNE 22, 2021

In Altimeter’s recently published its “State of Selling” report, data indicated that only 32% of B2B marketers successfully collaborate with sales to deliver the right content at the right time to convert leads. This is compared to 47% of high-performing B2B marketers who said the same.

Relevance 169

Relevance Content Marketing & Strategy B2B Sales 169

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018. Converting leads into customers (47 percent) is also a “high priority” for 2018.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Lead Generation from Sales and Marketing Teams. CSO Insights conducted the “2019 Sales Performance Report,” and statistics showed that last year, 52.6%

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Focus on lead quality.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

APRIL 7, 2020

Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships. About 55% believe that marketing personalization leads to higher rates of sales conversions and future growth.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Sales and Marketing Continue to Close the Gap.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Twenty-two percent stated better lead follow-up, while 19 percent cited feedback on campaigns. “As

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

JANUARY 22, 2019

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

KoMarketing Associates

JUNE 17, 2020

Just don’t expect it to be a significant driver of B2B leads… right? With some clever use of stories, Instagram can be a channel for B2B leads and an important part of your B2B social media strategy. Once more B2B marketers discover how to use stories to generate leads, that statistic just might change. The URL itself is fine.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

JUNE 13, 2019

Sales and Marketing Still Struggle to Find Alignment. The creative team is not the only one that marketers have struggled to work with in the past – the sales team has found difficulty aligning with marketers as well, according to previous research. Only 17 percent say that the relationship has not improved.

Creativity 120

Creativity Marketing Report InsideView Work Management 120