Conversica

JANUARY 24, 2019

The length of a sales cycle, though it varies greatly by industry and whether your business is B2C or B2B, is a great indicator of the efficiency of your sales team. But it’s not just important to keep the length of your sales cycle tight. So, what do you do when your client has a question on a weekend?

Sales Cycle 109

Sales Cycle Marketing AI Conversion Top of Funnel 109

Seismic

JULY 1, 2019

It’s no secret that the sales cycle has changed a lot over the past few decades. But what about sales reps and leaders who have not recognized the shift in technology and have not yet adapted to today’s sales cycle? Sales used to own the sales cycle. Sales cycles go beyond the sale.

Sales Cycle 66

Sales Cycle Cross-Selling Gartner B2B Sales 66

Computer Market Research

FEBRUARY 8, 2021

But the quicker you get your customers through the sales funnel, the better for your business. A shorter channel sales cycle frees up time for your sales team and your channel partners to generate more leads. Long and short, a shortened channel sales cycle will basically contribute to the overall growth of your business.

Sales Cycle 60

Sales Cycle Advertising Channels Top of Funnel Forecasting 60

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Read more on The Philosophy of Social Listening.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Hubspot

JUNE 29, 2018

What Is a Sales Cycle? Sales Cycle” refers to the specific actions salespeople follow to close a new customer. Sales cycles are often confused with sales methodologies. A sales methodology, such as the “ inbound methodology ,” refers to the framework for implementing the sales cycle.

Sales Cycle 86

Sales Cycle Sales Qualified Leads Buyer Personas High Quality Lead 86

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? The obvious answer would be the sales team. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling.

Buyer Personas 172

Buyer Personas Paid Search Agency Social Media Training 172

Industrial Marketing Today

NOVEMBER 8, 2016

I’ve read articles where people have claimed that email marketing is dead thanks to social media. Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Sales Cycle 123

Sales Cycle Email Marketing Social Media Marketing 123

Conversica

JUNE 26, 2020

The length of a sales cycle, though it varies greatly by industry and whether your business is B2C or B2B, is a great indicator of the efficiency of your Sales team. But it’s not just important to keep the length of your sales cycle tight. However, it’s a mistake to think that the sales cycle ends with a sale.

Sales Cycle 52

Sales Cycle Marketing AI Top of Funnel Work Management 52

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Prospectr

OCTOBER 8, 2012

Each visit, or interaction with social media can also be used as a prompt, or give insight into each buyers mindset. Following these steps and strategically investing resources and time into the right buyer with the right message will shorten your sales cycle.

Sales Cycle 120

Sales Cycle Allocation Barriers Forecasting 120

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

6sense

OCTOBER 18, 2021

RepTrak is the world’s leading reputation data and insights company, offering the only global platform for data-driven insights on reputation, brand, and ESG (environmental, social, and governance). Jawin decided it was time to get sales to start using 6sense too. A tale of two quarters. Everyone was ecstatic.

Lead Ranking 62

Lead Ranking Sales Cycle Lead Scoring Marketing Qualified Leads 62

Mereo

SEPTEMBER 9, 2021

Circumstances and guidance continues to change: Social distancing protocols. I have written about this recently , but a quick recap: Due to the nature of virtual selling, there is greater access to sales cycles by members previously not involved — for both sellers and buyers. Office space leases. Empty desks. Buyer conditions.

Sales Cycle 41

Sales Cycle Buyer Personas Barriers B2B Sales 41

Madison Logic

JUNE 14, 2023

The Solution Through ABM Content Syndication , ABM Display Advertising , and ABM Social Advertising with LinkedIn , Madison Logic provides AgentSync with a multi-channel approach to connect with its target audience using the most relevant content, regardless of the channel.

Multi-Channel 52

Multi-Channel Ideal Customer Profiles Sales Cycle Advertising Channels 52

Optinmonster

JULY 22, 2019

Are you looking for ways to shorten your sales cycle and make people buy sooner? The less time a lead spends in your sales funnel, the more return on investment (ROI) for you! In this article, you’ll find 15 effective ways to shorten your sales cycle and start making money from your marketing efforts sooner.

Sales Cycle 46

Sales Cycle Top of Funnel FAQ Sales Qualified Leads 46

Biznology

OCTOBER 24, 2013

Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Once your buyers are segmented, you can then assign various sales cycles.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Conversica

JUNE 26, 2020

The length of a sales cycle, though it varies greatly by industry and whether your business is B2C or B2B, is a great indicator of the efficiency of your Sales team. But it’s not just important to keep the length of your sales cycle tight. However, it’s a mistake to think that the sales cycle ends with a sale.

Sales Cycle 40

Sales Cycle Marketing AI Top of Funnel Work Management 40

Webbiquity

JANUARY 15, 2010

Marketing and sales were still largely in control, but buyers were entering sales cycles with more and better information. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. This is not necessarily bad news for sales.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Seismic

MARCH 25, 2022

Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. Accelerate buyers through the sales cycle.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Binary Demand

FEBRUARY 23, 2024

Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. It gathers data from websites, emails, social media, and past campaigns, integrating insights from client CRM systems.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

B2B Digital Marketer

OCTOBER 12, 2023

Understanding the power of social proof and network recommendations in driving growth Introduction In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. How to map out your buyer’s journey and tailor your content accordingly.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. Employee advocacy is the unsung hero of social media success. Getting employees engaged produces truly staggering social media marketing outcomes, raising performance by as much as 200% and pushing posts more than 500% farther.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Marketing Craftmanship

NOVEMBER 22, 2023

Most B2B firms don’t understand that the strategic purpose of earned media is to generate a “credibility tool” that should be used to engage with target audiences and shorten the sales cycle. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 252

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 252

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. There’s an attribution model for everyone that can help you get more out of your social metrics.

Marketing Attribution 94

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 94

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Vidyard

JUNE 7, 2017

As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. I’ve experimented with customer-facing videos while running full cycle enterprise deals for PostBeyond. Actually, I’d argue that you will never get a deal done without it.

Sales Cycle 50

Sales Cycle Top of Funnel Video Marketing Ad Building 50

ClickDimensions

AUGUST 10, 2021

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136