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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

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Sales and Marketing: The technology behind CRM

markempa

At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. There are two levels of product, Genius Pro and Genius Enterprise.

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Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. There are two levels of product, Genius Pro and Genius Enterprise.

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Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. There are two levels of product, Genius Pro and Genius Enterprise.

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One way to tackle closed loop marketing

Anything Goes Marketing

The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed. In addition, your sales are not transactional - i.e. responding to an email and buying some Leaf tickets.

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How to Evaluate Event ROI from Your Trade Show

Lead Liaison

Deals Don’t Happen on the Show Floor – To calculate the ROI, you need to know the return you got. The average sales cycle in business is 102 days ( source ). For example, in Salesforce.com you have a lead that starts as a contact, then onto an opportunity, then to closed/won. That’s from the deal itself.