WebMarketCentral

SEPTEMBER 29, 2009

On the other hand, providing compelling information at the right time can reduce the sales effort required, shorten sales cycles, and make you look smarter than your competition as well. Why on earth would they waste my time and their money trying to get me to downgrade my service with them?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

JULY 23, 2007

tools are marketing complex products and services which generally have long sales cycles. According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 tools work in small to mid-sized companies.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

DECEMBER 20, 2006

The opportunities missed by focusing in this manner are generally those with the most difficult sales cycles and lowest probability of closing -- hardly a big loss. Once a company has successfully established a beachhead in one micromarket, it can repeat the exercise with others.

Verticals 20

Verticals Sales Cycle Segmentation Internet Marketing 20

WebMarketCentral

OCTOBER 6, 2008

Help partners accelerate sales cycles with selling guidance and coaching. (The folks at BLUEROADS are quick to point out that their PRM software automates this process.) Protect partners from channel conflict. Okay, that one's pretty obvious.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

FEBRUARY 5, 2007

More than 30% of recipients viewed the CD; 6% entered into active sales cycles, and a third of those became clients, producing more than $500,000 in revenue. The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo!

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

OCTOBER 16, 2007

DAU: EchoQuote is a web based service that captures more qualified opportunities earlier in the sales cycle. We empower a potential customer to select and request custom pricing that will be delivered within minutes while alerting the appropriate sales team of the opportunity. WMC: How do you market and promote your business?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

OCTOBER 20, 2009

We spend a great deal of time in our sales cycles just trying to get these groups to work together and drive much higher ROI from leveraging the strengths of each platform to work together. We later found out that this companies mobile group was planning the same type of campaign.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20