Sales Cycle Related Topics 
The Effective Marketer
FEBRUARY 19, 2013
Others don’t want to “abandon” leads they have already generated and argue for more nurturing campaigns with content that will guide those leads down to eventually close a sale. I believe it is a matter of understanding a few important things before making a decision, such as: How long is your sales cycle?
The Effective Marketer
SEPTEMBER 11, 2013
The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Content Framework.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
SEPTEMBER 11, 2013
The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Content Framework.
The Effective Marketer
JUNE 1, 2011
The magic relies on the higher conversion rates throughout the sales cycle. According to Sirius, Marketing Automation technology paired with good processes can yield 4x to 5x the number of closed deals. It’s About Content and Processes.
The Effective Marketer
FEBRUARY 9, 2012
Shorten sales cycle. Lets sale show when their prospects are engaging online. Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates.
The Effective Marketer
JUNE 1, 2012
Plug the resulting content inventory into a matrix containing the buyer personas and the sales cycle (different lead stages). You can then start leveraging those assets with your marketing automation solution while you and your team craft new content. Step 4: The Content Marketing Plan.
The Effective Marketer
MARCH 22, 2012
Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps. Create a knowledge base with relevant content that your sales team can leverage during the sales cycle. Content Creation Challenges.
Expert insights. Personalized for you.
100 
Let's personalize your content