Marketing Interactions

SEPTEMBER 14, 2021

If your sales cycle runs 6 months but your campaign runs 6 weeks, in what realm of the universe is providing three content assets and then a request for a sales meeting not asking for a giant leap of faith? Campaigns may be the worst offender of leaps of faith.

B2B 149

B2B Lead Ranking Marketing Qualified Leads Content 149

Marketing Interactions

AUGUST 15, 2021

Pre-sales cycle content. Have they accessed pre-sales content that answers their change management questions and helps them decide to fix the problem? Problem-to-solution storylines. Did they read 3 out of 5 pieces that make up a story? Did they read them in the same website session? Increase dwell time requirements.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

MAY 23, 2018

Shortening the sales cycle brings faster turn over for revenue, so put that narrative to work to pull buyers forward. Sales is not your customer. Marketers can add to both the top line and the bottom. Gaining efficiency by eliminating waste contributes to lower expenses which results in an increase in margins, for example.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118