Sales Cycle Related Topics 
Industrial Marketing Today
NOVEMBER 8, 2016
Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today. Let’s say you are a provider of engineering services and you sell to the Medical Device industry. This is only a content summary.
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.
Industrial Marketing Today
AUGUST 20, 2021
Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. You may want to read my earlier post on the industrial customer journey.
Industrial Marketing Today
AUGUST 2, 2016
Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active. Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs.
Industrial Marketing Today
MAY 7, 2010
How has your role changed? Leave your comments below. Achinta offers his industrial clients marketing for engineers by an engineer.
Industrial Marketing Today
MAY 7, 2012
However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. (See Content Marketing: Think Like a Publisher, Act Like an Investor ).
Expert insights. Personalized for you.
123 
Let's personalize your content