WebMarketCentral

SEPTEMBER 6, 2007

Bloggers tend to be subject matter experts (although some might point to this blog as an exception to that rule). Blogs are a key component of the social media B2B buyers are reading. After all, it's difficult to write on a regular basis about a topic outside of one's expertise.

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Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

MARCH 19, 2006

On a recommendation from Tom Austin , I just read The Rule of Three -- a book which nicely ties together my musings on how small, focused companies can thrive in the shadow of industry giants. The Rule of Three also provides a wealth of strategic advice for companies in each market position.

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

JUNE 4, 2009

Today these seem like obvious etiquette missteps (well, to most people anyway) but early on, when people were learning the rules, they weren’t as apparent. What about talking loudly on cell phones in a quiet train car or other public place?

Video Marketing 20

Video Marketing Tips Privacy Conference 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. Neither is right or wrong, but they are both part of a complex communications and customer landscape." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Marketing & Strategy Branding Best Practices 20

WebMarketCentral

JULY 14, 2009

But two items recently got me re-thinking that rule. Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). I thought it would be rude not to do so.

Twitter 20

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WebMarketCentral

FEBRUARY 16, 2009

To determine which terms to drop, set a threshold rule that you are comfortable with for each sort. Sort the data in a couple of different ways, first using "Sort by Impressions Descending Then by Clicks Descending," then "Sort by Clicks Descending Then by Conversions Descending."

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

AUGUST 30, 2006

Here's our handy guide, including: Surprising data on listener demographics; 3 Mistakes to avoid; 5 Rules for podcast content; 4 Tips to create commercials that get results." I daresn't say any more or I'll get a nasty note from Anne Holland.

Advertising Agencies 20

Advertising Agencies Demographics Rules Marketing 20

WebMarketCentral

NOVEMBER 18, 2009

Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Republishing - Providing a Forum for Thought Leadership Content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

APRIL 30, 2009

But the solution is to communicate some basic rules and provide a bit of training, not to block social media sites from your network. Occasionally it will be necessary for staff members to visit these sites for work purposes, but please reserve social networking and recreational pursuits for your private time.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

JANUARY 21, 2006

Back in ancient times (that is, before 1996), big companies and big brands ruled the market. On the one hand, big brands still rule in many cases: Coke and Pepsi; Bud and Miller; GM , Ford, Daimler-Chrysler and handful of other large auto makers. Then came the dot-com boom.

Cable 20

Cable Internet Marketing Amazon Rules 20

WebMarketCentral

NOVEMBER 10, 2009

Another noteworthy post from Search Engine Land is The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights , in which Brad Geddes details how half a dozen reports—including the AdWords keyword, search query and placement performance reports—provide critical, actionable information, how to use them, and how often to run them.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JULY 16, 2008

Therefore, outright bribery is a bad idea all the way around (that generally includes free products too, although there are a few exceptions to this rule, such as books). It's not about money—at least not primarily, for most bloggers. If your product is unique and interesting, it should be blogworthy in its own right.

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WebMarketCentral

APRIL 24, 2008

Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. There are many possible reasons for low uptake by bloggers; follow-up is essential to determining what may have gone wrong, and how results can be improved.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 15, 2005

There were rules when I was young too, of course, but it just seemed that there weren't so many. Thanks to a small number of ill-behaved boors and large number of trial lawyers willing to sue anybody anytime anything bad happens to anyone anywhere, freedom gets eroded and life gets more rule-bound.

Ads 20

Ads Marketing Budget Comparison Internet Marketing 20

WebMarketCentral

JULY 21, 2009

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.

Twitter 20

Twitter RSS Web 2.0 B2B 20

WebMarketCentral

FEBRUARY 8, 2006

E-Mail Marketing Best Practices E-Commerce Times 8 Feb 2006 Producing consistent, predictable results at the push of a button is the dream of every marketer, but can only be accomplished by following some simple rules.

Advertising Agencies 20

Advertising Agencies CAN-SPAM SMB Paid Search Agency 20

WebMarketCentral

NOVEMBER 15, 2007

Remember the 80/20 rule. Your SEO partner can make every effort to get you to the top of the organic results, but can't possibly guarantee this. Any valid SEO effort should show improvement in your search engine position, but not necessarily top half of page one on every desired term. A relatively modest SEO effort can produce decent results.

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

JULY 22, 2008

Furthermore, Steve Baldwin speculates in Inside Microsoft's War Room that in the "titanic clash between Microsoft (aka 'The Evil Empire') and Google aka 'The Don't Be Evil Empire'), Microsoft may already be thinking of throwing in the towel and making "contingency plans for a Google-ruled web."

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Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

OCTOBER 27, 2008

Glenn pokes holes in nine myths about online video, small business and search marketing to bolster his contention that "video has the promise to not only alter the rules of search engine marketing but also online marketing in such a way that can tip things in the favor of SMBs."

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JUNE 30, 2009

10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!"

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Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

AUGUST 2, 2005

3) Technology rules – The company that focuses on helping small businesses with their technology problems will make a lot of money. You must do a new marketing initiative at least 5 times before your audience even notices. Any company that doesn't stick with a new marketing effort for at least 5 times is short-changing itself.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

SEPTEMBER 4, 2007

In some cases, bloggers will provide you with rules when contacting them. Some of these rules are included below, while others may be more specific to the blogger's interest, for example, CK's Rules for PR folks. In the end, Naked Conversations captures the essence of blogs well: "One simple rule for doing it is be real.

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PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

MAY 22, 2009

Next, establish rules for when an action should be taken on a keyword, for example: 200 impressions without a click, or 100 clicks without a conversion. a product trial, podcast, video, white paper download or webinar registration).

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

MAY 29, 2007

Follow the 85/15 rule. Eco keeps this library to remind himself of how much there is that he doesn't know , which helps him maintain humility. It's okay to say "I don't know" when that is indeed the right answer. It helps one avoid making (inevitably wrong) predictions. on low-risk ventures.

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Forecasting Tagging Act-On Buzz 20

WebMarketCentral

JULY 24, 2008

This makes Knol at least potentially much more democratic than Wikipedia, a significant problem with which has been the ability of a small cabal of self-appointed high priests to unilaterally delete content for any reason (or apply their "rules" differently for different contributors).

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Wikipedia Google B2B Marketing Tools 20

WebMarketCentral

JANUARY 22, 2008

Rules of Thumb by The Rimm-Kaufman Group In this post, blogger George Michie lays out a complex process for determining whether your company is best served by keeping search marketing in-house or outsourcing to an SEM agency. PPC Outsource or In-House?

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