Rules Related Topics 
The Point
DECEMBER 5, 2023
Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. Yahoo’s rules are expected to be similar.
The Point
FEBRUARY 5, 2010
In fact, I’d like to propose a rule – let’s call it the 80/20 Rule of Lead Nurturing – as follows: 80% of the benefit of lead nurturing is achieved by the first 20% of effort. The truth is – it’s not required to develop anywhere near 40 emails, never mind 40 separate tracks, to build a highly effective lead nurturing program.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
DECEMBER 15, 2020
I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.
The Point
SEPTEMBER 9, 2014
A quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”. But it has nothing to do with the number of touches.
The Point
FEBRUARY 28, 2023
The rules by which partners are eligible for MDF, the way in which those dollars are allocated, and the manner in which partners can use the funds, vary widely. For some, it may be the hassle of navigating an onerous MDF approval process. For others, it might be a lack of marketing resources.
The Point
SEPTEMBER 24, 2019
At our agency , we’re telling B2B clients to regard regulations like CCPA as the rule, not the exception. . * Review internal processes and documentation re: data breach procedures. Develop a process for notifying your database of changes to data collection.
The Point
AUGUST 27, 2019
A good rule of thumb is to aim for an audience in a range of 15,000-100,000. It’s important to strike a balance – too large an audience and you risk unqualified leads or a poor click rate due to lack of relevancy. Too small and you won’t generate the volume of impressions to drive meaningful results. See “Not Testing Audience”, below.). *
Expert insights. Personalized for you.
162 
Let's personalize your content