Why B2B Marketing Buyer Personas Rule
B2B Marketing Traction
APRIL 20, 2010
That’s why buyer personas rule for B2B marketing. Instead of the intellectual exercise of working from demographics and psychographics, you can experience their stories on an emotional level. Every marketing decision is much easier since you are able to live your customers’ stories. Photo by net-efekt on Flickr. CC BY 2.0.
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