B2B Marketing Traction

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Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

That’s why buyer personas rule for B2B marketing. Instead of the intellectual exercise of working from demographics and psychographics, you can experience their stories on an emotional level. Every marketing decision is much easier since you are able to live your customers’ stories. Photo by net-efekt on Flickr. CC BY 2.0.

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B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

I read a great HBR blog post by Stephen Wunker, Five Rules for Innovating in a Shaky Economy. Wunker wrote about Rule #2. Then this morning when I saw my colleague Lisa Anderson ‘s post on LinkedIn referencing an Industry Week article about 1,000 U.S.

Buy 100
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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Just as certain rules apply to getting dates with quality people, rules apply to getting visitors to your site. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? How do you attract quality prospects to your site? Don’t lie.

SEO 100
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It’s Time To Turn Your Marketing Upside Down

B2B Marketing Traction

Our sellers’ heads don’t rule – we have to “listen with our feet.” We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “). Disruptive technology (Internet, social media) put buyers in charge…?

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How We Know Users Are in Charge of Technology

B2B Marketing Traction

When programmers ruled, we had acronyms. It’s clear to me that users are in charge when it comes to technology. It wasn’t always that way. Confusing, unintelligble acronyms. Acronyms so obtuse the technologists often didn’t know what they mean.

Skype 100
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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Most runners know that the rule of thumb is to replace your shoes every six months or every few hundred miles (which for me equals six months!). I bought a new pair of running shoes online from a third party seller, and it seemed that within weeks I was getting weekly emails about deals on new running shoes.

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

The other thing the plan should do is keep everyone on the same page with a good understanding of the organization’s industry, competition, positioning strategy and marketing “persona” (see my previous blog post on this, Why Marketing Personas Rule ). Now more than ever, you need to measure results of outsourcing.