KoMarketing Associates

NOVEMBER 24, 2015

In addition to the online newsletter, B2B blogging provides a subtle way to routinely stay connected to the subscribed prospect, via RSS, email, and social media distribution. The website most likely will not be the final place closed sales occur. Provide a reason for search engines (and users) to revisit your website more frequently.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics B2B Marketing & Strategy 120

KoMarketing Associates

JANUARY 22, 2015

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Plug keywords and domains into SEMRush to uncover competitive websites and publications currently visible in applicable search engine results. Resources for assembling these resources and executing each phase of this step: List Curation.

Budget Programs 120

Budget Programs B2B Marketing Content Marketing Effectiveness 120

KoMarketing Associates

NOVEMBER 12, 2015

In all cases , we recommend adding cross-links to social media profiles, blog and company-specific RSS feeds, and newsletter subscriptions. As we illustrated in our 2015 Web Usability Report , 52% of respondents wanted to see About / Company Information when they got to a B2B vendor website. and other social media profiles.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

NOVEMBER 8, 2018

Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

DECEMBER 1, 2015

These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. Additionally, we have with worked many of our clients in the past year to implement “answering common questions” videos.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

JULY 19, 2016

SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it. This gives us a snapshot of what to expect when working with a new client or website. SimilarWeb. What is it? Annie Cushing’s Must-Have Tools. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JULY 24, 2013

A combination of RSS feeds, Twitter lists, email newsletter subscriptions, and general site references should be at the foundation of this resource. Websites and social media profiles associated with conferences, trade shows, and industry-specific events. LinkedIn, Facebook, and Google+ Groups. Through blog commenting and conversation.

Peer-to-peer 120

Peer-to-peer SEO Ethics B2B 120