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Anything Goes Marketing

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. The tools are now here and here are two approaches that you can use to take advantage of this technology: Integrating RSS feeds and emails. Automating email using RSS feeds.

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Why B2B websites fail

Anything Goes Marketing

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. Notice how with RSS feeds, you don't need to submit any contact information. Related posts: Website Conversions - What are they good for? You can just sign up on your own.

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USA Today is Web 2.0. OK

Anything Goes Marketing

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. and does it successfully, look no further then USA Today. Here are some of the web 2.0

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) If you have run a live webinar, post the archived version on your website behind a form. Reuse your email newsletters by ensuring they are posted on your website.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Drive website traffic. Because this podcast gets published on a live website, you're giving one of your team members some recognition for helping to develop a new product. It looks like I'm not the only one.

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Wake up and Send More Email

Anything Goes Marketing

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

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Hey I found your blog - now what? Tips for those new to blogs

Anything Goes Marketing

In simple terms a blog (a web log) is like a regular website but it's typically much more personal and the content can be written by anyone with a computer and an Internet connection (so keep that in mind). So if you like this post, bookmark me! :) What the hell is RSS (really stupid something or other) and web feeds etc.

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