By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts. 10 Helpful Marketing Uses of RSS Feeds. Write about it! MORE >>

In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. RSS feeds make it really easy for people to subscribe to your website and get updates via email or RSS readers (such as Google Reader or iGoogle). Yup, RSS feeds. RSS is Behind the Scenes. MORE >>

This article is a companion to the free webinar on Website Redesign Tips (register now) , we will be covering these tips below in the webinar: 1. The reason you are redesigning your website is to impact your business, not because you are bored with the design or because your CEO wants it to be blue not red. There are countless ways a website redesign can actually negatively impact your results. In fact, I would say that more often than not, website redesigns do have a negative impact on marketing results. 100 page website will beat a 10 page website 99% of the time. MORE >>

Tweet I’ve spent a lot of time of late adding followers to clients’ Twitter accounts and RSS feeds to Google Reader. Here’s what I’ve learned from doing this somewhat tedious but important work: For companies actively participating on social media platforms and who want to help people follow their brands, social icon placement needs to be standardized much the same way Website navigation is now standard. It’s little things like this that make your brand / Website “people friendly.&# B2B Social Media Social Media Icons Website Navigation MORE >>

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chat MORE >>