Customer Experience Matrix

article thumbnail

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score. To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads.

Act-On 120
article thumbnail

HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Sources can include social media, news feeds, patent registrations and RSS subscriptions. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

article thumbnail

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Spredfast supports on-demand posting too.

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), What really impresses me is that Techrigy is a serious social media monitoring solution.

article thumbnail

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address. An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters. RSS subscribers can also be automatically added as leads.

article thumbnail

SQLStream Simplifies Event Stream Processing

Customer Experience Matrix

The system can also accept streams of XML data over HTTP, which includes RSS feeds, Twitter posts and other Web sources. The data stream can be any JDBC-accessible data source, which includes most types of databases and file structures.

Process 120