WebMarketCentral

AUGUST 24, 2006

She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. It takes creativity, technical skill, and a focus on customer success.

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WebMarketCentral

AUGUST 20, 2006

But given that the report was written by 11 experts in Web marketing and sales, each of whom (natch) has distinct opinions on the topic, it should have been titled "The 11 Pieces of Advice You Can't Sell (or Market) Without." Although the publication is targeted at sales people, it's well worth the read for marketing professionals as well.

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RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. People aren't "markets," they're individuals.

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Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

APRIL 27, 2009

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

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WebMarketCentral

MARCH 13, 2006

The site also features a collection of Web marketing tips on topics such as Three Ways to Get Listed in Google and Top 12 Tips To Writing Effective Google AdWords Ads , as well as a selection of useful free tools (Mike's search engine position check tool provides a fast and easy way to see how well your site is showing up in the major search engines). (..)

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WebMarketCentral

MAY 18, 2009

A high number of RSS subscribers is going to be your best Google indicator." According to Chris, "You are going to have to push Google Reader to your visitors and you WANT ALL your subscribers in Google Reader.this is going to be real important to getting ranked well in Google.

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Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

NOVEMBER 20, 2005

Ask the sales representative in charge of the account first: in some companies, this is required, and in any case it's good practice. You'll need to assure the sales rep that you are not checking up on them; you are rahter trying to determine how well your department is doing in helping them to be more effective.

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WebMarketCentral

JUNE 4, 2006

While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it.

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Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

JUNE 11, 2006

KC: We're exclusive to IT products and services companies, and we bridge the gaps between sales and marketing, and between strategy and execution, with a full line of integrated marketing and PR services guided by veteran marketing executives. WMC: What separates KCA from typical advertising or PR agencies?

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WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

APRIL 1, 2006

MS: Long term passion, energy, and enthusiasm are necessary, but not sufficient, for marketing and sales success at services firms. You need to have the right strategy, with the right tactics, with the right budget, in the right timeframes, to have success.

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PR RSS Consulting Newsletter 20

WebMarketCentral

OCTOBER 16, 2005

How does your cost per lead or sale compare across different media or campaigns? If you are asking for registration or direct purchase, how are conversions; does the landing page and/or registration form need changes? M: Measure. At the appropriate point – end of the quarter or campaign – summarize your results. Which programs did well?

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WebMarketCentral

JUNE 10, 2008

Other posts on blog SEO might suggest envisioning a sales funnel or Pareto chart to help focus on the most important items first, but c'mon, you're moms! Then you can distribute your content far and wide by submitting your feed to various RSS and blog directories. So where should you start? Start with the entree, then a carb (e.g.

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Blogger SEO Web 2.0 RSS 20

WebMarketCentral

AUGUST 3, 2009

Feedoor Similar to feedkiller , previously reviewed here , Feedoor.com lets you merge RSS feeds or even individual blog posts into a single feed. While this tool would benefit from more attractive pricing (you can only make 30-second videos for free) and better controls, it's worth checking out and playing with.

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Tools Best Practices SEM Adwords 20

WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. Bottom line: Glance is a great tool for remote sales reps who generally present to small groups.,

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