B2B Marketing Traction

AUGUST 31, 2011

You optimize your RSS feed. You post relevant documents, images, videos on content-sharing sites. You push out news about you and your company using online press releases that have keyword rich links back to your site. All that activity, content, conversation point back to your website and blog. Traffic soars. More people find you online.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JANUARY 19, 2012

A way to subscibe to the blog (typically an RSS feed). Blog categories that help visitors understand this blog’s content at a glance. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Feedburner seems to be a top choice. A tag cloud which displays themes that the blog posts cover.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

OCTOBER 1, 2009

What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? Know how to best communicate with your prospects. Do you plan to do a drip campaign by email? What if they would rather get a phone call on occasion or a direct mail piece?

Psychographics 100

Psychographics Campaigns Planning RSS 100