Hubspot

JANUARY 24, 2014

Marketing definitely has an artistic side -- from writing compelling copy, to designing eye-catching visuals, to launching innovative campaigns. Proving ROMI and Dealing With "Dirty" Data. There''s only so much marketing software can tell you about your return on marketing investment (ROMI). What does that mean for us marketers?

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

ClearVoice

APRIL 17, 2019

5 tips for writing great slogans: 1. If you can’t figure out a slogan, write a mission statement or manifesto, and then look for your slogan inside of it. 5 tips for writing great taglines: 1. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Think of your company’s reason to exist.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Valasys

SEPTEMBER 16, 2019

Inviting the industry-specific influencers to write special guest blog posts on LinkedIn (that may show the value proposition of products or services) or to invite them to post videos to show a brands’ ideologies & ideas of innovation can do wonders for accelerating the total number of followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 22, 2019

Writing custom, quality content for the local prospects as per their areas of interest helps the business websites score better on SERPs & rank higher in local search results. The marketers should create niche-specific content, focused on local audience groups & should analyze their implicit & explicit behaviors. .

Optimization 40

Optimization SEO B2B Marketing Lead Ranking 40

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

NOVEMBER 22, 2019

There is a lot of confusion in the minds of marketers with regard to the question: how often should I write my blog. Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Convince & Convert

SEPTEMBER 21, 2010

link] Danny Brown Great write-up, Katie. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well. Like you say, it depends on what your metrics and goals are.

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

AUGUST 6, 2019

As, startups several B2B companies might first need to master the basics & optimize their Return on Marketing Investment (ROMI) before they eventually are resourceful enough to spend over & above their annually permissible marketing budget. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Televerde

OCTOBER 30, 2019

Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%). 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. (Hafizmuhammadali.com, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

NOVEMBER 20, 2019

The digital marketing blog topic ideas might not always be superfluous, especially when you have figure out new & trending topics to write about every week. Research properly & write about some off-beat topics: Playing around with the key business keywords is fine. So, automatically, the “How-to-Guides” are also SEO friendly.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

The digital marketing blog topic ideas might not always be superfluous, especially when you have figure out new & trending topics to write about every week. Research properly & write about some off-beat topics: Playing around with the key business keywords is fine. So, automatically, the “How-to-Guides” are also SEO friendly.

B2B 40

B2B Brand Identity Branding ROMI 40

Content Marketing Institute

OCTOBER 9, 2017

Write great copy – or hire a professional writer to do it. Jessica recommends calculating email return on marketing investment (ROMI) by taking the amount of revenue a campaign generated, subtracting your expenses for creating and delivering that campaign, and dividing the result by your expenses. Go easy on sales-y messages.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

SnapApp

FEBRUARY 5, 2019

We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We For example, Jen Lombardi at Kiwi Creative uses Quilr to streamline proposal writing: “Our marketing team designed reusable blocks of content that we can quickly add/edit without having to worry about formatting issues.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

JULY 16, 2019

Writing specific blogs to answer the frequently asked questions by the prospects & linking them to the popular Q&A platform Quora, helps in driving additional, relevant referral traffic on the website.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Navigate the Channel

JUNE 7, 2023

Gated content probably took hours of research, writing and designing to create. The return on marketing investment (ROMI) on performance marketing, customer advocacy and employee satisfaction are all affected by brand marketing. Shorter form content, including blog posts, work well as ungated content. You may not want to give it away.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

A uthority – Do we know who will ‘write the check’?  Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. T imeline – And when will they need it?

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

A uthority – Do we know who will ‘write the check’?  Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. T imeline – And when will they need it?

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. Use your elevator pitch to help write product copy. Rafael Romis. For example, how about A/B testing free shipping thresholds? Or discount offers to capture emails? Start there before testing new designs. It’s easier and faster too. Marina Vaamonde, HouseCashin. Kaitlyn Fostey.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59