SmartBug Media

DECEMBER 7, 2023

Wondering how to write awesome ChatGPT prompts for marketing? Best Practices: How to Write Awesome ChatGPT Prompts for Marketing You’ve created an account. Example : "Write a 100-word email for 'Tech-Savvy Tim' that kicks off with a witty reference to the latest smartphone trend. That’s easier said than done. Then, use it.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Marketing Insider Group

JUNE 1, 2020

So when I started writing Mean People Suck , I knew I wanted to include it. The post Proof of The ROI of Storytelling in Marketing? Michele Miller is a true content thought leader and chief storyteller at Magento. She shared this story with me a couple of years ago when we met over coffee. appeared first on Marketing Insider Group.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers. Do: Write to a Specific Niche Law Firm Audience. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling? How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. This will help you calculate how much you can reasonably invest to get a positive ROI. A strategy is just the opposite of randomness. Wrapping Up!

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. Fulya Uygun here writes on the importance of marketing in a recession.

Case Studies 84

Case Studies Case Study Studies ROI 84

Sana Commerce

AUGUST 2, 2023

Do you want to know the secret to guaranteed ROI? Find out how you can maximize your investment by increasing the adoption of your B2B web store. In the 45 minute video we discuss: Why missing accurate web shop data is hindering your sales teams. How to make your sales team part of your customer journey.

ROI 52

ROI B2B Sales Resources B2B 52

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

DivvyHQ

JULY 27, 2023

Writing persuasive copy that converts can be a challenge. Learn how to craft content that moves your audience step by step through their buyer’s journey with 9 secrets revealed in our latest article.

Content 76

Content Buyer's Journey Lead Scoring Lead Ranking 76

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? Why Return on Investment (ROI) Matters So Much.

PPC 98

PPC Positioning ROI Advertisements 98

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . Measuring the ROI and your campaign’s effectiveness is equally crucial. Email marketing can do wonders and grow ROI at and very low cost. Include these powerful tips into your email marketing campaign and write the feedback to us.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

CoSchedule

FEBRUARY 16, 2023

To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. Step 2: Write A Compelling Subject Line No— “Follow-up” or “I’m waiting for your reply…” aren’t good email subject lines. Let’s begin. Keep it short.

Practices 94

Practices Urgency Marketing Best Practices Template 94

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. Boost Your ROI. How to Write Your Own Promotional Emails. 9 promotional email examples.

Promotion 143

Promotion Examples Landing Pages Click Rate 143

DivvyHQ

JULY 13, 2023

Look no further than AI content writing software. Looking to lighten your content creation load? But which one is best suited for your various content use cases? Check out our latest article to help you navigate through the options and find the perfect fit for your team.

Software 73

Software Best Practices Content High Quality Lead 73

KoMarketing Associates

SEPTEMBER 11, 2018

While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. OK, but here’s a question: What is the ROI of nothing? There are certainly ways we can prove ROI and, even better, there are ways we can improve ROI. Because it’s important to their brand. We just have to know where to look.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Tiecas

JANUARY 27, 2024

Because writing effective industrial blogs requires a unique set of skills and strategies. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Don’t go overboard with optimization.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Measuring and reporting ROI has consistently been a top challenge for marketing teams. This includes billable hours for content creation (for example, hours it costs your content team to write a blog piece or create an email) as well as the cost of publication ( paid advertising costs , PPC, and monthly cost of platforms used).

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Contently

JUNE 12, 2018

Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. All digital content, whether it’s journalism or marketing, has an intended ROI. Once your contributors understand the mission and goals, you should continue the ROI conversation on a regular basis.

ROI 130

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 130

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

ClearVoice

JUNE 11, 2020

So, what do you write about? When do writers write about services? How can writing about services enhance your content? Writing about services in this way enhances your content via perspective. Writing this type of content will ultimately: Move buyers through your sales funnel. Do this when writing about services.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? If you think about it, sales enablement is the easiest way to drive marketing ROI. You won’t get credit for driving sales enablement ROI if you put it on the record. If we’d made a better ROI calculator? Sara, New York.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Contently

JUNE 12, 2018

Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. All digital content, whether it’s journalism or marketing, has an intended ROI. Once your contributors understand the mission and goals, you should continue the ROI conversation on a regular basis.

ROI 103

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 103

Marketing Insider Group

FEBRUARY 7, 2017

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris.

ROI 100

ROI Marketing & Strategy Marketing Strategy Content Marketing 100

ViewPoint

MARCH 1, 2016

Most ROI calculators I see published are flawed. Revenue projected from the “write content and they will come” mentality is overestimated. By including oft-overlooked metrics, and evolving your ROI Calculator into a comprehensive Lead/Revenue Calculator, you can get more accurate predictions of potential leads and expected revenue.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. Making ROI Easier to Measure. If you’re struggling, you’re not alone.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. More than 80% of respondents have incorporated AI into their SMS marketing programs and are using generative AI to help write text messages. What’s driving the growth of SMS campaigns? AI is playing a growing part in SMS marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. I knew I would also need to present a strong business case, and communicate strong ROI measurement. The result meant I essentially delivered a 100% ROI before one article was even published. Show the ROI. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Hubspot

APRIL 1, 2021

That's why some projects require you to write a business case. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. Before you can write a business case, you need to do your research. Write an implementation plan.

SWOT 78

SWOT Business Marketing Proposals Budget Programs 78

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Regardless of the type of marketing you do, whether you focus more on strategy or you’re the one writing social posts and sales decks, you’ve likely been confronted with Blank Page Syndrome.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Sharpspring

AUGUST 27, 2021

Part 2: How to Write Compelling Subject Lines. Write active sentences to keep the focus on them. How to write great copy without triggering spam filters. You’ve now learned the CURVE method and the copywriting techniques that will help you craft compelling subject lines and improve your email marketing ROI.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. Set aside a certain number of hours each morning to write. Or right after lunch.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

BenchmarkONE

OCTOBER 15, 2020

If industry publications ask you to write for them more regularly, that’s a good indication that your credibility is increasing. One of the primary ROIs you should be getting out of the content you create is an increase in site activity, which should be consistently measured through various on- and off-site metrics. Website Activity.

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Anyword

OCTOBER 24, 2023

This can lead to significant improvements in your marketing performance, including higher click-through rates, conversion rates, and ROI. Increased efficiency Anyword can help you save time and resources by automating many of your marketing tasks.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76