Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 103

Twitter Analytics Work Management Marketing Management 103

Rev

MAY 10, 2023

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Binary Demand

JUNE 22, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? ” Lee Odden , CEO, TopRank Marketing.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. posts) and Twitter (4.4 Social Media Marketing and Facebook Familiarity. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 150

Twitter Marketing Strategy Marketing & Strategy Planning 150

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. The post 50 AI Prompt Examples For Marketers to Maximize ROI appeared first on SocialPilot. The post should be informal and give followers a glimpse into our brand’s culture.”

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

KoMarketing Associates

JANUARY 18, 2023

About 49% of respondents believe that they will adjust their spend on Facebook initiatives due to eroding customer trust, while 38% said the same about Twitter. Wavering Confidence in Social Media Marketing ROI. Nearly 34% anticipate investing less in Instagram, and 28% will adjust their spend on TikTok.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Top Rank Marketing

AUGUST 4, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Leave a comment below or join the conversation on Twitter. Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now).

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Communities Social Media Webinar Metrics 100

KoMarketing Associates

JUNE 7, 2022

These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. SageFrog conducted its “2022 B2B Marketing Mix Report,” and data indicated that most B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing, in particular.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

Social Media 109

Social Media ROI Media Marketing Analytics Tools 109

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 77

Twitter Eye-Tracking Keywords Work Management 77

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Marketing Insider Group

OCTOBER 5, 2023

So below are the actual responses I received to my question on twitter: “what are the top reasons people resist being active in social media?” Not sure what to say (primarily twitter for personal use). Share information relevant or useful for your connections. Build strong connections. 2) No time for it.

Social Media 195

Social Media Media Twitter ROI 195

KoMarketing Associates

JUNE 23, 2014

On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Measure Your ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Binary Demand

JUNE 19, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Business Social Media Webinar Metrics 100

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Mailmunch

FEBRUARY 23, 2021

The Return on Investment or ROI is an important element in choosing marketing strategies and approaches that best fit your marketing goals. Your marketing efforts will be greatly influenced by how seriously you take ROI and how well you implement it as a means of ensuring business growth through marketing. .

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. How to Buy Twitter Followers Fast.

High Quality Lead 73

High Quality Lead Twitter Buy Paid Search Agency 73

Envy

AUGUST 18, 2020

Voila, both sales and marketing teams are aligned, time is saved, quality leads are flowing in and your ROI is up. You’ll find that HubSpot’s integrations help you apply demographic information to multi-channel paid ad campaigns to make them more effective and deliver a higher RoI. The 5 Success Factors You Need to Implement ABM.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience. ( Well maybe not millions, but there are really quite a few to choose from.

Social Media 134

Social Media ROI Social Marketing Media 134

Digital B2B Marketing

JULY 23, 2013

What is a good ROI on marketing? Marketing ROI, whether it is labeled good or bad, is judged relative to your expectations. No business would accept a 50% ROI if there is a 150% ROI available with no additional risk, but that same 50% would look great when you were only expecting 20%. Setting Partner Objectives.

ROI 100

ROI Advertising Agencies Telemarketing Planning 100

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Spending less on production means maximizing your ROI.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296