Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 5) Run a Contest.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Exhibiting at an upcoming trade show? All of the old measurements are moot.&#. Invite visitors to hear your experts speak or meet you live.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Keep an eye on the latest trends, stay informed about the best practices, and you’ll be able to capitalize on the superior ROI of email marketing.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Golden Spiral

JANUARY 27, 2022

87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. On the other hand, you have been exhibiting at trade shows for years. Think About This. The Paradox of ABM.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. To generate business, companies organize summits, events, trade shows, and expos. 2) Business and lead generation.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

B2B Digital Marketer

FEBRUARY 3, 2022

06:35 – Richard’s daughter trade show story. Richard’s Twitter: [link]. Digital activity ROI assessment: [link] . Podcast Timestamps/Outline. 01:16 – Introduction. 01:45 – About Richard Bliss. 03:57 – We’re still working on a Rolodex mindset. 11:30 – LinkedIn example: Text only.

B2B 52

B2B Trade Show Consulting B2B Sales 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Twitter Promoted Tweets. Person A attended Seminar A and Trade Show B.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. These tactics, which help build trust and credibility and thus increase sales over time, include website, trade show promotions, PR, and e-newsletters.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. Take trade shows, for example. ROI also comes from increased awareness and brand affinity. Everyone knows that one size doesn’t fit all. This will change.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. We don’t all love networking events and trade shows.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Webbiquity

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. ” Twitter Followers. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” There are two problems with this argument. ” True!

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. ” Twitter Followers. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” There are two problems with this argument. ” True!

Planning 100

Planning Marketing & Strategy Twitter Class 100

The Effective Marketer

OCTOBER 22, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 30, 2012

If during an interview with a potential employer you can demonstrate that you know the concepts behind the sales and marketing funnels , lead nurturing , lead scoring , and what is the ROI of a marketing automation platform then you will be regarded as someone that is keeping up with the latest trends in marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

ViewPoint

JUNE 15, 2012

He is a speaker on sales lead management, sales enablement, and marketing ROI. Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Martech Advisor

MARCH 22, 2020

One way to build sustained traffic with least ROI (when done right), is creating content that is capable of ranking in top positions (at least Page 1) in Google for target keywords. In other words, you may get 5 rather than 100 users, but these 5 users will still have much higher conversion ratio and ROI than outbound channels.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

B2B Digital Marketer

OCTOBER 13, 2022

Brianna’s Twitter: [link]. Hopin Twitter: [link]. Digital activity ROI assessment: [link]. .” “Focus on the experiences that you want to really drive that impact and knock it out of the park.” ” Episode Links and Resources. Brianna’s LinkedIn: [link]. Hopin website: [link]. Hopin Tiktok: [link].

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Hinge Marketing

MAY 23, 2019

Conferences and trade shows are getting more expensive as destinations to attend or to exhibit. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. ITSMA takes it further noting 87% of marketers that measure ROI say ABM outperforms every other marketing investment.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. This improves the event’s ROI and means there’s less money spent on accommodations, dining, etc.

Examples 111

Examples Enterprise Management Work Management Conference 111

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Brandpoint

NOVEMBER 10, 2020

But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions. To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Biznology

OCTOBER 15, 2018

According to Bill Fisher, this indicates a strong ROI for marketers. Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing. Furthermore, live videos are also showing signs of reputational benefits.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

APRIL 21, 2014

Marketing must be more than trade shows, logo colors and full-page ads. Rob knows how to turn marketing investment into marketing ROI. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Let the Prospect feel in control.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Effectiveness 100

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. People ultimately seek personal contacts through face-to-face meetings, networking at industry events and trade shows when considering purchasing B2B products and services, according to Marketing-Schools.org.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

The Effective Marketer

MAY 3, 2011

As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Effective Marketer

FEBRUARY 7, 2011

What’s the ROI of webcasting? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

AUGUST 23, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

AUGUST 2, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 7, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

JANUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Creativity 100

Creativity Planning Work Management Marketing Management 100