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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Multiple targeting options (e.g.

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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. We can quantify the ROI. I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

The takeaway : To get more ROI on social, you need to get noticed. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. When it comes to getting noticed, audiences are highly receptive to paid media.

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4 Higher Ed Digital Marketing Strategies To Increase Online Applications

SmartBug Media

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month.

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Can't Afford a Super Bowl Ad? Here's What to Do Instead

Hubspot

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.