Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. Key Takeaways.

Paid Content 318

Paid Content Customer Surveys Marketing Budget Paid Search Agency 318

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. About 33% said that they could “mostly” do so, while 7% claimed that they are never able to make the connection.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

APRIL 19, 2017

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent) claim that their top challenge for proving ROI is attributing social and content to revenue.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

MAY 31, 2017

The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data. The Link Between Content Marketing Success and ROI.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Bottom of funnel metrics Here’s where you can most clearly demonstrate the ROI of your campaign. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 349

Top of Funnel ROI Lead Scoring Lead Ranking 349

Webbiquity

JULY 19, 2022

Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. By tracking this metric, you’ll know when it’s time to evaluate your customer retention strategies so you can find ways to reduce your churn rate and improve your ROI. How to Use Leading Indicators to Increase ROI.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Only 16% of those surveyed saw a significant increase in this year’s marketing budget and 19% said their budget was being cut, according to the 2023 B2B Marketing Data Impact. The report was based on a survey of 328 U.S. Very good intent (data).

ROI 113

ROI B2B Marketing Marketing Qualified Leads Lead Ranking 113

Martech

NOVEMBER 28, 2023

Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. This year’s survey will take just a few minutes to complete. We’ll release the survey results, along with analysis from Scott Brinker of chiefmartec.com , in the first quarter of 2024. Changing the channels.

Customer Surveys 100

Customer Surveys Budget Programs Click Rate Rules 100

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. The top takeaway from the survey. Download the survey here, free and no registration required.

Customer Surveys 110

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 110

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

KoMarketing Associates

JANUARY 25, 2019

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. Ability to measure ROI. Get MarTech!

Customer Surveys 93

Customer Surveys API Digital Transformation Budget Programs 93

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers and the ROI of Social Media. percent) use engagement metrics to gauge their ROI. Most agencies (57.8

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. However, it is not always a seamless process.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. and the Replacement Survey tends to confirm that integration capabilities were at the forefront when considering replacements — and even motre so in the current survey than in 2021.

Customer Surveys 84

Customer Surveys Features Work Management Marketing Management 84

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

KoMarketing Associates

FEBRUARY 13, 2018

survey to gauge how much marketers are investing in this form of content. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

MARCH 27, 2019

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. This is not the first research to suggest that documentation can help when it comes to proving an ROI and achieving goals.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

KoMarketing Associates

JANUARY 18, 2019

Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? You can listen to the full episode here: [link]. If you want to book a call to find out how we can help your business demonstrate your ROI, you can do that here: [link]. The post PR Insights: Demonstrating ROI to your CEO appeared first on Champion Communications.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

KoMarketing Associates

MARCH 19, 2018

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

Martech

MAY 17, 2022

We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles. The survey results will help you see how your peers take on these challenges and prove ROI. Take our survey appeared first on MarTech.

Customer Surveys 93

Customer Surveys Peer-to-peer Amazon ROI 93

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

KoMarketing Associates

JUNE 25, 2018

If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Improved ability to track ROI— 28%. Technology vendors owe marketers better solutions to address all these topics and specifically regarding ROI and alignment.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134