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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

case studies. case studies, and 6.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. social media (other than blogs), 2.)

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Tech-Fueled Marketing Tactics to Utilize in 2020

SmartBug Media

Email marketing drives $44 for every $1 spent , which is an astounding 4,400 percent ROI, making it one of the most effective options available for today’s marketing teams. Integrating greater levels of automation into your email marketing strategy both maximizes efficiency and ROI. Use Big Data to Drive Decision-Making.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. The answers to those questions need to exist in your sales decks, one-sheeters, and case studies.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . See you next week!

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies. Customization.

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

“Recent research from The Content Council and AdAge uncovered several of the biggest marketer challenges with content marketing: the creation of quality/engaging content, lack of time, not enough resources, and demonstrating ROI. Questions like: How can I best reach you (email, text, messenger, Skype, etc.)? How long do revisions take?

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How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Adobe Experience Cloud Blog

This can be done in person, by phone, Skype, or email, but it must be done. Study the agency’s “About” page, and ask questions if their content doesn’t assure you. Connect with your sales rep on LinkedIn and ask to see case studies that prove their abilities. What ROI can you expect? How do they handle reporting?