Brandpoint

MAY 18, 2020

closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report. The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Allocadia

MARCH 12, 2020

Measure ROI – Investment data needs to be connected to performance data for full visibility into which programs are the most effective. Armed with clear ROI measurements for all their programs, agile marketers can make informed decisions about where to pivot their investments.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

B2B Marketing Analytics

AUGUST 2, 2020

Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. 58% of the marketing teams consider tracking ROI from all marketing investments as the 2nd most important priority. To get to Marketing ROI, tracking marketing spend data is critical.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). Discover your highest ROI products and services. Grab our Persona Discovery Worksheet.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Content Standard

MAY 14, 2015

Today, the biggest vote of confidence in revenue marketers comes with the rumor of a $60 billion dollar takeover of Salesforce.com. The post Inconvenient Content Marketing Truth: ROI Is Up to You appeared first on The Content Standard by Skyword.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. I sat down with her recently to find out more about her company and what makes their solution different.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Then, apply “Survivor” rules. B2B Marketing Sales 2.0

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). Discover your highest ROI products and services. Grab our Persona Discovery Worksheet.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Lead Liaison

SEPTEMBER 27, 2016

Automatically sync leads into your CRM system , such as Salesforce.com. Measure ROI of the webinar, including cost per lead. Nurture Prospects that attend or do not show up for the event. Track landing page conversion rates and email statistics. Keep everything in one place (folders).

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Lead Liaison 48

NuSpark Consulting

APRIL 27, 2013

Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. With any marketing campaign, any tweet links should be tagged for analytics, and be able to measure conversions, cost-per-conversion, and ROI. Lead Generation. . Business: CRM.

Keywords 100

Keywords Promotion Campaigns Adwords 100

SWZD

SEPTEMBER 30, 2019

Measuring Marketing ROI. We asked Mary her insights on measuring and attributing ROI to marketing activity. However, she said that whenever they record a touch of customer, they always see the opportunity value in Salesforce.com, so that gives some indication of potential ROI.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

The ROI Guy

SEPTEMBER 10, 2015

Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Did you know …. Yet, only 7% of buyers say your content and sales reps as value-focused. Sign-up now - https://summit.vsrcouncil.org/.

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. That’s a complex question when you think about it.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

LeadSloth

NOVEMBER 16, 2010

Another company was saving those replies straight into Salesforce.com. ROI Calculations. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

The Point

NOVEMBER 16, 2011

At last report, the program was generating a 400 percent ROI based on revenue generated that could be attributed directly to, or influenced by, leads that came directly from the blog. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Vidyard

FEBRUARY 13, 2014

By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Customer Experience Matrix

JANUARY 20, 2009

The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS. The survey found that 23% of companies measure ROI for all lead generation tactics, 30% measure it for some tactics, and 47% don’t measure it at all.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

InsightSquared

MARCH 15, 2019

The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because…. Greater adoption means you’ll finally see that massive ROI you were expecting from implementing a tool like Salesforce all along. Enjoy the Payback.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Social Media ROI. Social Media ROI. Social Media may still be an emerging marketing tool, but that makes it extra important to show the ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 21, 2014

” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. . ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

ANNUITAS

MARCH 18, 2014

If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. Content conversion measurements and ROI are tracked in marketing automation as well as the CRM system. The website is a content delivery mechanism designed to engage new prospects.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Vidyard

JULY 21, 2014

” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. . ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50