sales ROI Related Topics 
Act-On
NOVEMBER 15, 2023
Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. And that’s likely why marketers want to know more about marketing automation ROI.
Go Beyond SEO
MARCH 12, 2024
As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. Let’s dive in!
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Act-On
FEBRUARY 16, 2024
Pressure has been building around proving ROI. And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. If you aren’t clear on the challenges, talk with your customer service and sales folks.
Marketing Insider Group
DECEMBER 20, 2022
Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. More (quality) leads = more sales = increased revenue, which makes everyone happy.
Advertiser: Showpad
More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return.
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’
Marketing Insider Group
AUGUST 26, 2020
So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle. How to tap into growing markets for new sales opportunities.
Advertiser: ZoomInfo
However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
Meanwhile, the purchase somehow takes place, and Sales claims all the glory. Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. Ways to work with Sales to reach your collective goal. and win (or keep!)
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.
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Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. As a result, they are not seeing the ROI that they anticipated. While more businesses are using ABM platforms, many lack the resources to make the most of this technology.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. This session is designed specifically for B2B marketers & sales reps who are ready to take their ABM initiative to the next level.
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ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. What gifting can do to increase ROI. Let’s introduce gifting.
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