Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 26, 2016

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and. I picked a few quotes from the e-book that I really like.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

MAY 15, 2012

I’m presenting a session at the CIO Solutions Gallery at the Fisher College of Business at Ohio State University tomorrow on the topic of “Measuring Social ROI: The CIO’s Role.” Measuring Social ROI: The CIO’s Role. And please let me know what you think. View more PowerPoint from Paul Gillin.

Business 50

Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

FEBRUARY 7, 2011

That claim, which is one of several ROI metrics cited in a summary of the company’s social media successes , sounded so extreme that I gave Kelly a chance to qualify the numbers when I spoke to her recently. CareOne actually takes a disciplined approach to figuring ROI, she said, using control groups and thousand of data points.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JANUARY 24, 2013

These are useful ideas to internalize in making a comprehensive ROI evaluation. It goes well beyond fans or followers to include factors like SEO effectiveness, interactions, activity and even customer service. It’s hard to think of a social media marketing angle that hasn’t already been covered by some other text.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

OCTOBER 31, 2011

As we came to the end of the 1990s, we had opportunities that were typically high in ROI that were increasingly difficult to find. The increase of public and private debt and the concentration of wealth in the financial sector also correlate to historical trends. So you had the creative of things like sub-prime mortgages and derivatives.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

JANUARY 4, 2012

Those who still harbor this misconception should do themselves a favor and pick up Measure What Matters , a guide to digital ROI that puts common sense ahead of the current fan/follower frenzy. I’ll admit my biases up front. I’ve known author Katie Paine since her days as a PR pro in the 1980s and am an unabashed fan.

Social Media 50

Social Media Media Peer-to-peer PR 50