ROI Related Topics 
Marketing Interactions
JUNE 27, 2021
Proving the ROI from content marketing. But boy are they worth it when you see engagement climb and can prove the ROI of content based on active contribution to pipeline velocity. Year after year I read research where marketers report their biggest challenges include: Knowing who to target and how to engage buyers.
Marketing Interactions
APRIL 26, 2022
This doesn’t necessarily mean they have to “do” something like take a quiz or assessment or use an ROI calculator. When you think about participation, consider how to get buyers involved in your content. It could be choosing a pathway of learning to delve deeper into a topic.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
OCTOBER 8, 2020
Marketers intent on proving ROI for content will benefit by lowering the effort for sales reps to find content. In defense against the time sink that causes, many sales reps have downloaded content to their laptops and continue to use what’s worked in the past because searching for new content is unwieldy.
Marketing Interactions
APRIL 18, 2019
Marketers love to tout the big ROI numbers our customers get. Small steps. Small shifts based on what your buyer already sees to help them see it a bit differently. The less effort, the less of a stretch, the better. The problem is with the visualization for those who have no idea it’s true or what that might look like.
Marketing Interactions
DECEMBER 21, 2021
And most importantly, your job isn’t on the line if the decision doesn’t deliver that ROI you promised. Not to mention earn the willingness to adopt from those 1,000 users. While you can buy a house in a matter of days, it’s likely that buying the technology will take months. Both purchases are emotional—but the emotions are different.
Marketing Interactions
AUGUST 1, 2021
Yes, buyers must evaluate value, ROI, TCO, implementation, the likelihood of achieving desired outcomes and other more rational factors, but if they aren’t emotionally involved, you’ll lose the deal—or it will stall because they won’t have the confidence to advance. B2B buyers are both emotional and rational. Gosh, I hope not. You need both.
Marketing Interactions
SEPTEMBER 20, 2018
In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. This may seem doable when a company is small, but as customer volume grows, so do those requirements just to maintain a consistency in monthly recurring revenues (MRR).
Expert insights. Personalized for you.
111 
Let's personalize your content