LeadSloth

AUGUST 11, 2009

It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting. Terry: As I mentioned, it typically takes much longer to determine things like lead quality and ROI.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

MARCH 24, 2010

The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. This complex lifecycle makes it difficult to track and report on ROI for the various campaigns that touch prospects, especially at the granular level.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

FEBRUARY 10, 2010

Optimize ROI. This also makes it possible to calculate the ROI, which – hopefully – shows that the investment in marketing pays back for itself (don’t do this until you know it’s going to look good ;- ). But what exactly do they want to do with that information? This is my take: Optimize marketing tactics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

AUGUST 23, 2010

Balancing Your Marketing Portfolio : Choosing the Right Mix of Tactics to Maximize ROI – Greg Sherry from Verint Systems. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP. More info on the program » LeadSloth Discount: $500 extra off.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

NOVEMBER 16, 2010

ROI Calculations. One company decided to do ROI calculations only based on the original lead source, not on campaign influence. Even though the topic of these two meetups was Drip Campaigns, reporting came up as a important topic. They found this was much simpler, and gave approximately the same results.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 29, 2009

Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). Marketing VP Adam Blitzer posts less frequently but goes more in-depth.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

SEPTEMBER 24, 2009

Is it more qualified leads, a higher percentage of marketing-sourced opportunities, better ROI on marketing investment, customer loyalty, or something else? Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Set Your Goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

JULY 12, 2010

He is always looking for marketers who want to get a better ROI on their investment in Marketing Automation technology. Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JUNE 23, 2009

ROI reporting : see which activities result in new leads. Website quality checking : structure your website properly (title, description, URL & headings). Social Media monitoring : see who writes about your company or your areas of expertise. Project management : work together with a team of people.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JULY 29, 2009

The other three solutions were interesting though: ROI tools, free consulting offers and paid pilots. ROI tools are probably more for decision makers than for product users. But if you don’t have an ROI tool yet, it may be a good idea to develop one. Let me know what you think!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam. Integration of Social Media, Inbound Marketing and Marketing Automation. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. tracking the source of leads and providing ROI reports. Get better reports on the marketing ROI. So this is an important ingredient for measuring Marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100