Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. True the number of channels have blossomed but that shouldn’t have changed our creativity when it comes to measuring the ROI of Social Media! How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

JANUARY 3, 2018

Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!). Second, the need to show ROI created a channel bias in which they were forced to market in only those channels which were eminently measurable. CMOs lost their jobs in 18 months because they could not prove the ROI they agreed to.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

FEBRUARY 10, 2016

ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening. We discussed tips and tricks for finding and utilizing Social Listening in your organization! Here are three key takeaways from the webinar: Customer Centric? –

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

MAY 28, 2014

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations.

Social Media 100

Social Media Media Urgency Marketing ROI 100

Buzz Marketing for Technology

APRIL 30, 2013

Forrester notes that an astounding 63% of companies decide to re-platform based on “perceived ROI” (otherwise known as hunches), while 54% are motivated by internal company demands (also called wishful thinking). Test everything. Related posts brought to you by Yet Another Related Posts Plugin.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. If you’re not getting ROI from digital media that has to stop!

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 1, 2015

Our next webinar is titled Way Beyond Listening: Integrating Listening Into Your Platform for ROI ; be sure to sign up for it or view the schedule of other upcoming webinars here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Social Media 100

Social Media Webinar Metrics Consulting Segmentation 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share this on Reddit. Share this on FriendFeed. Tweet This Post.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Let me explain …. Send this page to Print Friendly. Email this to a friend?

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

OCTOBER 5, 2013

Unfortunately, traditional ROI approaches to portfolio management often leaves you feeling beat up and hollow when you’re done, because you’re trying to argue about uncertain futures using only half of your brain. That’s similar with Knowsy in the sales context.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

NOVEMBER 7, 2011

Which brand received the most ROI for their sponsorship. Download the Social Intelligence Report – Kim Kardashian Wedding to learn if brands like Vera Wang, People Magazine and Perrier-Jouet received social lift from their association with Kim Kardashian. Why branded conversations in social media are important.

Word of Mouth 100

Word of Mouth Social Media Network Marketing Marketing Report 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event.

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

APRIL 18, 2012

There really is an ROI in Social Media – I’ve seen it! Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Small Budget – Big Impact So let me ask you a question – if. I really don’t get it. I recently saw an.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

APRIL 7, 2009

So often I read and see discussions of Social Media and Social Networking ROI but hidden in that discussion is the unique ability for new employees to get up to speed quickly and build a network while building credibility in the organization. What's the ROI to Avaya on that?

Social Media 100

Social Media Peer-to-peer Media Social Networks 100

Buzz Marketing for Technology

MARCH 11, 2010

To me this is the most fertile area on which to prove ROI. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that? Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JUNE 8, 2011

Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Buzz Marketing for Technology

MAY 23, 2012

When you make advertising and media decisions, and socialize your systems and incorporate social data into everything you do, your decisions systems are enhanced and provide a more immediate ROI. You make the right media decisions and hone your products and services in accordance with the articulated needs of your audience.

Business 100

Business Opinions Act-On Focus Group 100

Buzz Marketing for Technology

JULY 14, 2010

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

JULY 28, 2010

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI ….

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

MARCH 9, 2011

After all customer service is the new PR and it also provides a great ROI! Negative mentions are actually a great opportunity for you to engage and turn the situation from adversarial to something more like an advocate. If you can find, respond and delight those customers that speaks volumes for your customer service.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

DECEMBER 29, 2010

And once you have identified the conversations where you think a sales opportunity … B2B Marketing: Trust + Community = ROI – Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Most recently we won the 2008 DemandGen Top 10 for Utilizing Marketing Automation to fuel Demand for our work in automating lead nurturing We were also the first consulting company to do 3rd party user research using Facebook asking end consumers how to make their banking experience better We were the 2006 Finalist for the Driving New Demand award (..)

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

OCTOBER 18, 2013

But these metrics aren’t tied in any way to ROI and sales. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Isn’t that what really matters to your business?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Tags: Customer Support ROI Social Media Social Networking Support Twitter.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

DECEMBER 22, 2010

In the process I found that this was the BEST place to get an ROI in Social Media. This was so well received by our clients that we have more demand than we can handle for this product (a High Class problem as I like to say!).

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

DECEMBER 9, 2008

see Rethinking Metrics Again ) This can only be accomplished with a strong lead management or lead nurturing process to graduate leads to sales and track ROI. Taken together I think there is a prescription for the evolving CMO.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. This Month. November 2006. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. Other Blogs & Articles. Intranet Global Forum. Intranet Articles.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Business case vs. ROI. ROI, NPV, IRR, payback, TTV. The KM Business Case: Assessing the situation. Some questions to ask to assess the situation before diving into the business case: Why me? Business Case vs. Business Plan. Conceptual vs. Concrete. Project vs. infrastructure. Hard vs. soft. Net benefit vs. status quo.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100