BOP Design

APRIL 26, 2023

As an experienced B2B web design agency that has worked on 400+ websites, we understand that the road to getting budget and buy-in for a new website is long and arduous. Navigating the RFP and Proposal Process The proposal process is typically informational and somewhat confusing. What Is It Like to Work with the B2B Website Agency?

Marketing Agencies 2 94

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 94

Martech

MAY 22, 2023

As email marketers, we will work closely with AI in our companies. Although it means doing extra work at this preliminary stage, you’ll learn what each platform can offer and develop a realistic vision of the future. If I make the most money in my marketing work, I deserve a seat at the table. I have more touchable consumers.

Marketing AI 109

Marketing AI RFP Vendors Planning 109

BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right? Don’t send it too soon.

RFP 56

RFP Paid Search Agency Marketing Proposals Work Management 56

Walker Sands

JANUARY 21, 2020

A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Limit searching before the RFP. RFPs narrow down an agency search to only the best candidates.

RFP 40

RFP PR Paid Search Agency Advertising Agencies 40

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. It’s gut-wrenching as an AM because you don’t make anything on a $0 transaction, but you have to do all the work for it. Best regards, Andrew Lyon.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Sprout Social

APRIL 20, 2023

Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Even if you have to hire an outside expert to help you vet your candidates, that’s still better than making an uninformed choice and hoping it works out. (By You direct the work, and get to say what is acceptable.

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

Hinge Marketing

APRIL 5, 2018

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. Does it convey your firm culture?

RFP 48

RFP Marketing Websites Differentiation Paid Search Agency 48

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. I actually have a few myself.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons.

Work Management 94

Work Management Enterprise Management Digital Asset Management Marketing Management 94

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. So no one’s been hired yet?

Work Management 221

Work Management Marketing Management Vendors RFI 221

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating.

Enterprise Management 92

Enterprise Management Marketing & Strategy Marketing Strategy RFP 92

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. On top of showing the rate each freelancer would require for your assignment, Accelerator360 will send automatic follow-ups to freelancers to submit proposals ahead of your RFP’s deadline.

Marketing AI 94

Marketing AI SEO Lead Ranking Lead Scoring 94

Martech

APRIL 17, 2023

” “We need a lot of hacks, workarounds, and manual processes to make things work.” It likely can’t get into your current ESP to do any of this work for you. Your internal teams or external companies do the work, not just to meet migration timelines but also to avoid disrupting business during the move.

RFP 101

RFP Paid Search Agency Advertising Agencies API 101

EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). Deliverables and scope of work. Too many cooks in the kitchen.

RFP 40

RFP Work Management Marketing Websites Marketing Management 40

Marketing Insider Group

NOVEMBER 8, 2016

We used to say, “sell ahead of the RFP.” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales […]. Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.”

RFP 210

RFP B2B Sales Marketing B2B Marketing 210

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. It’s gut-wrenching as an AM because you don’t make anything on a $0 transaction, but you have to do all the work for it. And they didn’t take it.”

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. One client said this company was “by far” the best they had ever worked with. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. I'm happy to say it works quite nicely.

RFP 266

RFP Generation Vendors Ad Building 266

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Possible Roadblocks.

Sample 97

Sample RFP Work Management Template 97

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. My prospect knows that. You should, too.

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Walker Sands

OCTOBER 12, 2020

Some companies prefer to go through a more formal RFP process with multiple agencies and a series of rounds to get to “the one,” while others prefer to keep the pool smaller with a more informal approach centered around in-depth interviews and creative thinking exercises. If I take the RFP route, what should be included in that?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Martech

NOVEMBER 1, 2021

Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. The baseline requirements would be incorporated in the RFP process for maximum transparency. Those relationships can hardly be seamless without allowing some degree of access to data and systems.

Google 96

Google RFP Ad Frequency Vendors 96

Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Request for Success.

RFI 80

RFI RFP Marketing Proposals Vendors 80

InsightSquared

DECEMBER 28, 2017

Whether it’s a deal desk, RFP team or just technical support in most cases this falls under our team. This may mean being on call, or working longer hours than usual. Nothing kills morale more than a surprise, “You’re working until 12 a.m. All of these should be discussed and work should begin prior to Q1.

RFP 197

RFP Rules Organic Leads Process 197

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Email Marketing 99

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. So no one’s been hired yet?

Work Management 100

Work Management Marketing Management Vendors RFI 100

Lead Forensics

APRIL 2, 2024

“We’re already working with [Competitor X].” “We have to go through a formal RFP (Request for Proposal) process.” ” Response: Demonstrate RFP expertise. Express your experience with RFP 49. Objections: Competition & Existing Relationships 5. ” Response: Focus on the future.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Bionic

JUNE 4, 2020

Unlike texting , Bionic Messenger keeps your work life separate from your personal life. Clarifying RFP requirements. As an ad salesperson, it’s always exciting to get an RFP. As a media planner, Bionic automatically gathers all your RFP responses in your media planning tool. Finalizing a Proposal.

RFP 52

RFP Advertising Agencies Media Paid Search Agency 52

Biznology

OCTOBER 29, 2019

Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety. Buyers are bringing their consumer expectations with them to work.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. I read that they work with customers to break down information silos and optimize performance to accelerate innovation, fuel growth, and achieve operational excellence.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Marketing Craftmanship

JANUARY 5, 2020

Before reaching out to you or sending an RFP, prospects will determine whether your firm is a “safe choice” based on the same method they use to select a restaurant, a movie or golf course. Are there tangible signs that employees are valued, have a unified vision and enjoy working together?

RFP 165

RFP Thought Leadership Opinions Validation 165

ViewPoint

AUGUST 16, 2018

A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP). Longer-term opportunities increase marketing ROI.

Lead Ranking 136

Lead Ranking Lead Scoring Sales Qualified Leads Leads 136

Avitage

OCTOBER 22, 2016

We used to say, “sell ahead of the RFP.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

RFP 120

RFP B2B Sales Marketing & Strategy Marketing 120

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. SpotMe works with 11/15 of the largest pharma companies in the world, including: Roche. 2) Branding. AstraZeneca. #3)

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52