Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). This approach helps you understand current trends and may also reveal influential figures making an impact in your industry.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Bionic

FEBRUARY 7, 2023

Media planning is a complex process that requires an understanding of audience context, cultural trends, and the rapidly changing media landscape. With each RFP and placement in your client’s media plan, the recommender gets a little smarter. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic.

Enterprise Management 107

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 107

Martech

SEPTEMBER 8, 2021

All roles should spotlight emerging trends that the organization may want to pursue. to help realize what is feasible for the organization with emerging trends and technology Liaise with other relevant stakeholders (IT, Information Security, Legal, Procurement, Accessibility, etc.)

Marketing AI 68

Marketing AI Work Management Marketing Management Marketing Automation Services 68

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call.

Paid Search Agency 115

Paid Search Agency Ads Campaigns Account Based Marketing 115

Sales Engine

MAY 22, 2016

First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. Sales Engine CEO, Paul Rafferty with author Neil Rackham.

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. For smaller agencies focused on a specific location, hone in on local clients and trends. . Stay on top of emerging trends and offerings your agency might adopt. Lead by example and let your agency’s social strategy shine through. .

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

thePoint

JULY 21, 2020

As you review the stages and the associated notes you can see a buyer progresses to search for and consider different alternatives before developing some actual “intent” to purchase where they develop an RFP/RFQ (for some businesses) or simply informally or formally know what features/benefits they are particularly looking to purchase.

Buyer's Journey 52

Buyer's Journey B2B Marketing RFP B2B 52

Aberdeen

APRIL 13, 2020

Getting back to the content syndication example: if the action of the one person can be linked back to other research cues, then if the sum of ALL actions constitute a trending Intent score, we can start believing there is an internal conversation going on. The Calm Before the Storm. It also has its acceleration points.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads MQL Intent Data 98

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. Round Out Your Knowledge.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Litmus

JULY 2, 2020

Melanie’s past sessions have focused on B2B design trends in 2017, and at Litmus Live in 2019, she talked about discovering her organization’s emails were showing on blocklists and provided actionable tips for attendees to overcome similar issues. Doing an ESP RFP: Improving Your Vendor Selection Process (Litmus).

RFP 78

RFP Segmentation Opinions Conversion Rate 78

SpotMe Blog

JANUARY 26, 2022

Download your RFP template for virtual events now. The passcode is only securely stored on the user’s device. A great contender as Zoom alternative. G2 Score: 4.6 (100 100 reviews). Want to know more about Virtual Events? Compare the best virtual event platforms on the market. Discover the best virtual conference platforms.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Vidyard

MARCH 5, 2021

Pro Tip: If your company requires you to go through the formal RFP process, we still highly recommend writing out a requirements document so that you clearly understand what you need from a vendor. We encourage you to check out the rest of our blog articles for all the tips, tricks, and trends you need to succeed with video!

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SpotMe Blog

SEPTEMBER 22, 2022

Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. Emerging HCP engagement trends. But what are the top 3 emerging HCP engagement trends? Carry out an RFP. And how can you address them? Hybrid events. Select a vendor.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Heinz Marketing

FEBRUARY 13, 2023

I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. And then look out in the landscape, and what are the trends? I’m more likely to do business with them.”

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

The ROI Guy

APRIL 5, 2018

This according to Gartner’s latest research on tech buying trends. ADVICE: To be successful, you can’t wait for the RFP. When it comes to purchasing software, a significant 43% of your prospect's buying efforts were ad hoc, and not part of any established purchase plans.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Launch Marketing

JANUARY 24, 2018

By the time the RFP is out or before they ever talk to your sales team, their decision will likely already be made. If the evolving buying process is not enough to convince you, here are some key reasons why your organization should have and grow a marketing presence: Increases your brand visibility and market recognition.

Organization 54

Organization B2B Marketing Planning B2B 54

BenchmarkONE

JULY 19, 2019

You have to navigate digital ads, social media platforms, paid search, inbound marketing and all the latest trends. Before you even reach out to an agency for an RFP, you need to understand your needs so you can effectively communicate to your agency of choice. . Reaching customers seems a lot more complicated today.

Paid Search Agency 51

Paid Search Agency Advertising Agencies Paid Content Small Business Marketing 51

Circle Studio

DECEMBER 19, 2017

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2018, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Content Standard

DECEMBER 5, 2018

Consider trends within your industry to ensure that what you produce is useful for your audience in their journey. If you need an external partner to help with high-quality production, this is the time to build an RFP. Before you begin crafting your video strategy, have you tested video for your brand yet? What video length works best?

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Pam Didner

NOVEMBER 5, 2020

White papers, industry trends, and survey reports conducted by marketing. Marketing-created content that would also benefit sales communications include: Product videos. Product pages on the website. Product sheets. Solutions briefs. Customer success stories. Case studies. ROI reports and ROI calculators. Competitor comparison guides.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

SpotMe Blog

OCTOBER 27, 2022

Corporate event trends have changed rapidly in recent years. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . And it’s an event industry trend that’s expected to grow in 2023. There’s so much at stake when you host an event.

Trends 98

Trends Work Management Marketing Management Marketing AI 98

The Point

JUNE 18, 2013

One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. HS) The overwhelming trend in B2B demand generation today is for marketing to not only drive raw inquiries, but also to convert and nurture those inquiries into sales-ready leads. Bad content leaves the island.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

QuanticMind

AUGUST 17, 2023

So, just how has the in-housing trend evolved to date? Here are a few considerations for those looking into in-housing, whether they’re at the RFP stage or just the “I was thinking about…” first step: 1. What forms can programmatic in-housing take? What are the benefits and challenges for brands? Hit a business objective?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Hubspot

SEPTEMBER 4, 2019

RFP response management. However, we also find it’s useful and interesting to see which apps are being widely adopted by HubSpot users, revealing trends about the capabilities many businesses are adding to their tech stacks. Account-based marketing tools. Call system integrations. Webinar production. SMS messaging. Interactive content.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SpotMe Blog

NOVEMBER 3, 2022

Download our event management RFP template and find the vendor that will help you reach your goals. #11 The best way to do this is by choosing the right hybrid studio software that helps you stay within your hybrid/virtual event budget. Looking for the right event platform for 2023? 11 Use the right event platform for your needs.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Vidyard

MARCH 5, 2021

Pro Tip: If your company requires you to go through the formal RFP process, we still highly recommend writing out a requirements document so that you clearly understand what you need from a vendor. We encourage you to check out the rest of our blog articles for all the tips, tricks, and trends you need to succeed with video!

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hinge Marketing

AUGUST 13, 2014

Pay attention to popular trending topics and take note of what motivates members to participate. Related Stories Video Marketing Tips for A/E/C Firms: 7 Best Practices Hinge’s Fab Five: July 2014 What Does Your A/E/C RFP Response Really Look Like? You can see what works and what doesn’t. Determine the logistics.

Communities 48

Communities Google RFP CAN-SPAM 48

Hinge Marketing

DECEMBER 22, 2015

It is far too easy to get caught up in RFP responses, conference and awards submissions, and all of the other maintenance-oriented tasks that fall to the marketing department. Marketing is always changing and it’s important to stay on top of the trends. Never stop learning. You don’t necessarily need an advanced degree.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

SpotMe Blog

JULY 21, 2023

Additionally, Eventbrite provides robust analytics and reporting features, offering valuable insights into ticket sales, attendance trends, and customer data, thus assisting organizers in making informed decisions. The platform offers an effective ticketing system, managing diverse ticket types and pricing structures with flexibility.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

DECEMBER 7, 2022

As long as you find the right event platform vendor using an event management RFP template. . The main reason being that there’s no traveling involved and no risk of wasted materials. You can plan a virtual event in a matter of weeks. This helps you reach those who couldn’t attend on the day.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Hinge Marketing

AUGUST 25, 2014

Buyers of A/E/C services are far more educated on best practices and trending issues well before they seek out a service provider. Related Stories The 3 D’s of Brand Building In A/E/C What Does Your A/E/C RFP Response Really Look Like? The power to play (and grow) is not a given for A/E/C firms. On LinkedIn or Google+?

Thought Leadership 48

Thought Leadership Peer-to-peer Planning RFP 48

Hinge Marketing

AUGUST 12, 2015

SEE ALSO: 5 Lead Generating B2B Website Trends. For these buyers, your call-to-action could be a “Contact Us” form, a request for a proposal (RFP), or a complimentary consultation related to your services. Below are some recommended CTAs for each stage of the sales cycle. CTAs for Early Stage Prospects.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Scoring 48

SpotMe Blog

MAY 31, 2023

To find the in-person event app that ticks all your boxes, download our comprehensive event RFP template to send to potential vendors and easily compare your options. In-person event trends in 2023 Live streaming and hybrid events In 2023, live streaming and hybrid in-person/virtual events will continue to gain popularity.

Planning 52

Planning Personalization Work Management Best Practices 52

Hinge Marketing

SEPTEMBER 30, 2015

This could be a Contact Us or RFP form that they’ve filled out, or could be when someone downloads a guide, book, research report, or other piece of gated content. Are there any trends? In other words, it’s a measure of how much our contact list is growing. If the C-suite is still not convinced, dig deeper.

Work Management 48

Work Management Buy Analytics Marketing Management 48