Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. Social Media Marketing Proposal Image Source Companies, big and small, dedicate resources to establishing a noticeable social media presence.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

SEPTEMBER 4, 2019

RFP response management. Facebook Ads -- targeted social ads. Twitter -- microblogging and social networking. LinkedIn -- social network for professionals. Facebook -- social media and networking. LinkedIn Ads -- targeted social ads. Account-based marketing tools. Call system integrations.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Pam Didner

NOVEMBER 5, 2020

Basic examples of intent could be questions or comments about a subject related to your offering on social media, announcements of expansion in business operations in new markets or a project starting or underway, a Request for Proposal (RFP), or the creation of new positions or teams. But all of that content could do so much more.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Hinge Marketing

SEPTEMBER 1, 2014

We discussed findings from Hinge on the significance of social media in the professional services marketplace – and LinkedIn’s particular value. The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook.

Linkedin 48

Linkedin RFP Marketing & Strategy Buyer Personas 48

Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. Social media. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. Or a business is in need of a particular service. Responses flood in.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Convince & Convert

FEBRUARY 12, 2012

Delegation equals death in social media. Social Media and Community Building. This is also more difficult to assign a formula because the number of social media active employees will vary considerably based on agency size and social appetite. If your CEO doesn’t understand Twitter, teach her. Blog commenting.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 131

Hinge Marketing

AUGUST 12, 2015

Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. If your firm is active on social media, which is essential to promoting your thought leadership, you want to grow your following.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Ranking 48

ViewPoint

NOVEMBER 8, 2012

They then they use social media to check what other contacts have done about those issues. I think if you respond, like for that RFP, you have a conversation and see the customer has a need, then you’re in a responsive mode.” Richardson on Twitter: @RichardsonSales. Richardson Website: www.richardson.com. Stay Tuned.

Demand 120

Demand RFP Work Management Buying Cycle 120

ANNUITAS

FEBRUARY 9, 2012

You can follow Ardath on Twitter at @Ardath421. In fact, research by Sirius Decisions found that 70% of purchases are already at the RFP stage by the time vendors know about the opportunity. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. Social media. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. Or a business is in need of a particular service. Responses flood in.

Planning 48

Planning Marketing Plans Service Content Marketing 48

B2B Marketing Zone Posts

FEBRUARY 2, 2010

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. A simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Sword and the Script | B2B

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Sword and the Script | B2B

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Leadspace

AUGUST 31, 2021

Fast forward 10 years, and the focus shifted to data collection — largely led by Google, Facebook, Twitter, and other social platforms. When I first started my career in the early 2000s, every company was talking about “digital transformation” as everything we did started to move online.

Marketing Management 62

Marketing Management Digital Transformation RFP Sales Qualified Leads 62

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Hubspot

SEPTEMBER 12, 2018

And while we knew social media had been weaponized for election interference, we didn't yet know to what extent. twitter algo doin' work pic.twitter.com/Q1WBRPmtPu — Will Oremus (@WillOremus). For Twitter, it was submitting a public RFP to measure its network health. September 12, 2018.

RFP 64

RFP Eye-Tracking User-Generated Content Twitter 64

B2B Digital Marketer

OCTOBER 5, 2020

He is the founder and CEO of Vende Social and the author of Social Rules! and Social Selling Rules! The company that bought us was B2B B to C social media. What are the different modalities from blogs to social posts, to infographs, to guides, things like that. They did a little bit of everything.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Congrats to all for making the list!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Anteriad

APRIL 25, 2023

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Directive Agency

JULY 26, 2016

Enjoy the answers and feel free to share the post across your social channels. Veravo.com // Twitter. AttorneyRankings.org // Twitter. Social Proof, Testimonials, Reviews and Case Studies. MelbourneSeoServices.com // Twitter. SeoPlus.ca // Twitter. ChrisBurgess.com.au // Twitter. James Reynolds.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76