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4 ways to advance your agency with your social media strategy

Sprout Social

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Use social data to inform business decisions.

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If You Think Twitter Is Unhealthy, You Can Now Apply to Study It

Hubspot

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

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How B2B influencer marketing will grow your brand

Sprout Social

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. Most social platforms have their own professional communities, both formal and informal. Which platforms work best for B2B influencer marketing?

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15 Unexpected Ways to Get More Agency Clients This Year

BenchmarkONE

It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Consider the fact that the average RFP win rate is 44%. This means that for every 10 RFPs you fill out, you stand to receive a positive response from four companies. .

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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. Social Media is Simpler Than You Think. A post that explains why “social media marketing is simpler than you’ve probably been led to believe.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers.