markempa

OCTOBER 28, 2012

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. This regional mechanical, electrical, and plumbing (MEP) engineering firm, like its competitors, had considered its website a glorified brochure, but certainly didn’t believe it could drive opportunity.

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

Hubspot

OCTOBER 9, 2018

In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal). Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. If they've sent you an RFP, make sure you read it carefully so you know exactly what they're looking for.

Examples 97

Examples Terms and Conditions RFP Tips 97

Hinge Marketing

JANUARY 31, 2022

Woodard and Curran is an ENR Top 100 engineering firm offering a diverse range of services and industries ranging from nuclear energy to manufacturing automation to city-wide urban renewal projects. The engineering firm then rolled out vertical-specific marketing plans, channels, and content. See Also: The AIM Institute Case Story.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. Plus, they have great contacts.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Circle Studio

AUGUST 22, 2019

Blogging is a powerful tool for helping A/E/C firms drive website traffic and build thought leadership by publishing educational content online. Based on our observations of many blogs and websites from firms throughout the industry, many are not focused on thought-leadership, or at least not entirely.

Thought Leadership 110

Thought Leadership Work Management High Quality Lead RFP 110

Ledger Bennett

JULY 24, 2019

When going through the RFP Process (and all throughout the working relationship with an agency) make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. A lot of checklists online will have “a great website” listed first or second on their selection criteria.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

When going through the RFP Process (and all throughout the working relationship with an agency) make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. A lot of checklists online will have “a great website” listed first or second on their selection criteria.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

When going through the RFP Process make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. A lot of checklists online will have “a great website” listed first or second on their selection criteria. Challenge them on the internal structure and teams they employ.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Circle Studio

JULY 3, 2019

A recent study showed that 45% of C-suite executives listed thought leadership as influential in their decision to invite a vendor to participate in the RFP process. Those central pieces of content should be what you spend the most time perfecting, by keeping them up to date and regularly optimizing them for search.

B2B Thought Leadership 68

B2B Thought Leadership Top of Funnel Paid Search Agency Thought Leadership 68

Hubspot

AUGUST 21, 2023

Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want.

Template 69

Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

JULY 22, 2015

Research shows customers’ native behavior includes searching, consuming content and self-educating. Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Hubspot

JUNE 28, 2016

We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. 5) “Having a website is good enough.”. Relying on RFP-driven sales can be discouraging.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. These medium-length pieces make terrific offers on your website, in pay-per-click ads and in email marketing campaigns. Learn how search engines work and what search terms you have a chance to rank for. Responses flood in. Kits and guides.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Hinge Marketing

APRIL 6, 2017

A professional services firm’s website is one of its most valuable and visible marketing assets. If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. Why Professional Services Websites Are Different.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Hinge Marketing

JULY 18, 2019

Woodward and Curran is an ENR Top 100 engineering firm offering a diverse range of services and industries ranging from nuclear energy to manufacturing automation to city-wide urban renewal projects. The engineering firm then rolled out vertical-specific marketing plans, channels, and content. Which ones do you want more of?

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Engagio

OCTOBER 13, 2020

In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. Waiting for a customer to come to your website and raise their hand is too late. Prospects perform an average of 12 searches prior to engaging on a specific brand’s site and use an average of 10.4

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

LEADership

JANUARY 3, 2014

Conduct web research : this is where it’s necessary to have an appealing, user-friendly website. Sealing the deal : RFP (request for proposal) is conducted. If you want to bring awareness to your product/services, facilitate content through demand generation, infographics, informative stories and search engine optimization.

Buy 40

Buy Process B2B Thought Leadership RFP 40

Albacross

JULY 17, 2018

Multichannel data collection (including website visitor tracking). Picture this: You get a lead from your website, and you call them to share more about your company. Visiting your website multiple times. Downloading an ebook from your website. How they’ve interacted with your website. Automated email campaigns.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

QuanticMind

MAY 31, 2018

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Targeting opportunities.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Targeting opportunities.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Hinge Marketing

JULY 2, 2014

Firm B: Over our 50-year history of providing clients with outstanding structural engineering and architectural expertise, we have evolved to become one of the industry leaders in sustainable stadium design across the globe. It’s not to say that Firm B doesn’t also have civil engineering and construction service offerings.

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

B2B Digital Marketer

OCTOBER 5, 2020

So, you know, we’re doing these things to ultimately drive people to our website because Jim, we believe on our website, that’s where we have the best opportunity to convince a potential customer that a we’re qualified to solve their problem. And the best place to do that is on our website.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hinge Marketing

APRIL 17, 2019

Search engine optimization support. Marketing automation works across multiple marketing channels, including your website, social media networks, and offline channels including direct mail. Download the Lead Generating Website Guide – Second Edition. Download the Lead Generating Website Guide – Second Edition.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Convince & Convert

FEBRUARY 12, 2012

Sure, you want people to visit your blog, as it’s a natural gateway to your website and other digital puffery. Smart About Search. The best way for people who don’t know you at all to find you the first time is via search. Experienced content marketers don’t “do” search engine optimization.

Paid Search Agency 129

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 129

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. These medium-length pieces make terrific offers on your website, in pay-per-click ads and in email marketing campaigns. Learn how search engines work and what search terms you have a chance to rank for. Responses flood in. Kits and guides.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Directive Agency

JULY 26, 2016

Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment! The repercussions of such could be catastrophic for your website.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Marketing Insider Group

OCTOBER 13, 2020

It’s going to take more than a simple Google search. Do you need to drive a certain number of site visits and conversions from your website? You can expect some sort of channel mix from a skilled digital agency, including: Paid search and display on Google Ads. Search engine optimization and organic search presence.

Paid Search Agency 257

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 257

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP. It''s just the piece of the puzzle.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find?

SEO 20

SEO RFP Advertising Agencies Adwords 20

B2B Marketing Zone Posts

FEBRUARY 2, 2010

LinkedIn Search Optimization (LSO) Critical for B2B Marketers - Buzz Marketing for Technology , January 7, 2010 Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. It worked for Zappos. January 24, 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Sword and the Script | B2B

FEBRUARY 8, 2022

One of the ironies I see in the survey results is that while buyers rely on word-of-mouth (WOM) – and websites and social media rank at the bottom – solid and honest content on owned and paid channels are a proven way to drive WOM. 39% said social media. 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Webbiquity

DECEMBER 19, 2017

Personalization: Another six experts predicted that, whether in support of ABM or other marketing strategies, the use of personalized content—in email marketing, website content, even online advertising—will increase in 2018. “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362