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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Then, apply “Survivor” rules. B2B Marketing Sales 2.0

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An 8-Step Plan for Migrating to a New Marketing Automation Program

Hubspot

Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. And once you''ve decided to make a leap, you can use this free guide to help you learn how to create marketing automation RFP. . “We took landing pages we had from Eloqua and applied styling and template changes,” Freeman says.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Alternatively, an organization may use the open source LAMP stack and OpenOffice and save a great deal on software licenses.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.) In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. The replies are rolling in from the survey of vendor features that I mentioned last week.