RFP - B2B Marketing Zone

Tactical video for technology sales and marketing

Biznology

SEPTEMBER 6, 2017

RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. They also offer very impressive facilities for personalizing professionally produced video content like explainers and executive summaries.

Tactics

Tactics RFP Top of Funnel Video Marketing

Why you need testimonials to persuade your customers

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP

RFP Work Management Marketing Management Vendors

Influencer marketing is fully integrating with social media marketing strategy

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

Social Media

Social Media Social Marketing Marketing & Strategy Marketing Strategy

Webinars

Sales & Marketing Alignment: How to Synergize for Success

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Covid-19 Lessons for B2B Marketers

Biznology

JUNE 3, 2020

Technology accelerated the change, with databases, email, social networks, digital advertising, online RFP price bid systems, all dramatically impacting the nature of customer engagement—and increasing the importance of marketing and IT. Marketing is no longer just about advertising, brand and leads.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Marketing Management

Five ways business buying is changing: Ignore these at your peril

Biznology

OCTOBER 29, 2019

So, they set up an AI-enabled platform that manages the entire buying process, enabling buyers to write the RFP, identify a short list of candidates—even inviting incumbents to participate, conduct the bidding process, hire for and manage the project, and handle the billing.

Enterprise Management

Enterprise Management Work Management Buy Marketing Management

Why you need testimonials to persuade your customers

Biznology

FEBRUARY 25, 2016

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP

RFP Work Management Marketing Management Vendors

What is a keyword ontology?

Biznology

FEBRUARY 9, 2018

The best one we found, after an extensive RFP, is TopBraid EDG. And it will be able to generate graphs that help you visualize the data, and otherwise export the data in useful formats such as JASON-LD. When you have your environment set up, you’re ready to start building associations between keyword clusters and product families.

Keywords

Keywords Enterprise Management Marketing AI RFP

Digital marketing requires laser focus

Biznology

AUGUST 30, 2012

And if you get a different RFP every week, you change your target every week. And when you prioritize nothing, that is exactly what gets done. Of course I set targets. Well maybe, but you keep saying that your target is to satisfy the customer. They are not bad people. They are not dumb. They are just scared. Scared to commit.

RFP

RFP Paid Search Agency Differentiation Course

Show, don’t tell: Applying B2C marketing techniques to B2B

Biznology

OCTOBER 3, 2014

After all, there’s not much space for storytelling in your average RFP. However, this is a shortsighted view—after all, good storytelling helps get you those RFPs to fill out in the first place. Despite the success this tactic has had in the B2C space, B2B marketers have been slow to adopt it. In a way, this reluctance makes sense.

B2B Marketing

B2B Marketing RFP B2B Storytelling

The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

OCTOBER 10, 2013

If you don’t already have someone with one of these titles in your shop, you should either put out an RFP for a contractor or ask yourself when you will be creating such an in-house position. Check out the job titles: community manager, content strategist, content marketing manager. But don’t take my word for it.

RFP

RFP Advertising Agencies Internet Marketing Wikipedia

To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

MAY 30, 2012

All we can do is wait for them to contact us and, we hope, ask us to participate in an RFP process, or, more likely, give them more info and more answers to their questions. We are left sitting on our thumbs, unable to take any proactive steps toward building relationships with these potential prospects.

B to B

B to B RFP Sales Qualified Leads Lead Ranking

Is your marketing technology strategy sole source or best-in-class?

Biznology

MARCH 22, 2018

It could bet that you haven’t really paid attention to either strategy, and just send out an RFP when a component gets long in the tooth. It could be that you tried to have a best-in-class strategy but that your components got bought up by sole source vendors. Whatever the reason, it makes it hard to execute when you don’t have a strategy.

Class

Class Work Management Marketing Management Marketing Strategy

Tips for pulling off a successful business event

Biznology

MARCH 17, 2017

71% submit an RFP: RFP stands for a Request for Proposal. In addition to looking professional, an RFP also is an unspoken way of letting the venue know that you are likely asking for other RFPs, so they might quote more competitive rates.

RFP

RFP Tips Business Trade Show

The state of B2B marketing in Asia—moving toward digital

Biznology

OCTOBER 27, 2016

Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. The many languages and legal structures across the region make it difficult to get cross-border synergies. Finally, the lack of transparency I mentioned can be a challenge. Is marketing entirely digital here now?

Demand Generation Agencies

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

NOVEMBER 3, 2016

They were able to attract an RFP from JCPenney and they were able to create partnerships with IBM and ServiceNow. By taking an account based marketing approach the UK SaaS company engaged in sales conversations with companies like Sky Telecommunications , British Telecom , Citibank , IBM, Bank of Ireland , Expedia , and many others.

Account Based Marketing

Account Based Marketing Enterprise Management Work Management Marketing Management

B2B Marketing Zone

Biznology

Tactical video for technology sales and marketing

Why you need testimonials to persuade your customers

Webinars

Trending Sources

Influencer marketing is fully integrating with social media marketing strategy

Webinars

Covid-19 Lessons for B2B Marketers

Five ways business buying is changing: Ignore these at your peril

Why you need testimonials to persuade your customers

What is a keyword ontology?

Digital marketing requires laser focus

Show, don’t tell: Applying B2C marketing techniques to B2B

The Message of Google’s New Algorithm: Be Authentic or Else

To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Is your marketing technology strategy sole source or best-in-class?

Tips for pulling off a successful business event

The state of B2B marketing in Asia—moving toward digital

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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