Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? How to Make Social Proof Work Online.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 21, 2015

Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. If you need a blog review, don’t hesitate to contact me. Cornerstone content: free, free for email, and some for fee. How Can I Help You’ page, clearly giving options for hiring or buying.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

SEPTEMBER 24, 2014

the author compares what quality content looks like in Harvard Business Review to content on BuzzFeed. What works for one business won’t always work for another. Are you finding what works with your readers? Quality posts are foremost relevant to your readers. I recommend you read the full post to understand why.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

SEPTEMBER 30, 2015

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. If you need a blog review, don’t hesitate to contact me.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

SEPTEMBER 23, 2015

Incubation (Rest) – Allow your mind to rest and refresh before you write and review. That’s why it’s important to identify a process that works for you, and give yourself different writing times. I find that establishing a time for creativity, and one for checking problem-solving relevancy works best for me.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

APRIL 14, 2014

Objectivity to see your work from readers’ perspectives. Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. She suggests adopting an “author attitude” of WOOT , from The Author Training Manual. Optimism in the face of challenges.

Training 100

Training Planning Trust Marketing Business Blogging 100

Writing on the Web

JUNE 4, 2015

All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. An expert ebook is a longer version of that report and can easily be sold on Amazon. Traditional publishing barriers have fallen. So let’s get busy.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 13, 2013

” the author compares what quality content looks like in Harvard Business Review to content on BuzzFeed. What works for one business won’t always work for another. Are you finding what works with your readers? Quality posts are foremost relevant to your readers. Quality content is defined by your readers.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

JUNE 16, 2015

According to studies, Yelp had 67 million reviews by October 2014. Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. Copy the entire title of target keywords into the search field. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

MARCH 28, 2012

If this is your intent, post product reviews, tell your readers about new products you’re expecting. Your blog works as an extension of your website, so provide more information than customers would receive from the product page. Let readers know that you review responses and take them into account as you make business decisions.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

MARCH 17, 2011

Usually, I’ll review their web pages and blog, and there may be glaring mistakes or branding opportunities they are missing. I won’t do a full consultation and review, but I will point out needs they should pay attention to.) I learn more about my client’s work and their content marketing needs. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

APRIL 8, 2014

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

MAY 10, 2015

Let them know what kinds of people you work with, and how long you’ve been helping them. People like Sonia Simone and Naomi Dunsford come to mind, but there are many others I enjoy reading like Robert Sutton , Seth and all the great minds on Harvard Business Review. Don’t try to sound too good. People have antennae for hyperbole.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JULY 19, 2011

A Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing.

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

MAY 9, 2011

As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. And how do you do that through your online content ?

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MARCH 6, 2013

I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. That’s a term we’re going to be hearing a lot about. What do you say about this?

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

DECEMBER 12, 2012

Review your competitions’ websites. About our guest author: Scott Buffaloe earned his MBA at the University of Mississippi, and works with his wife, Christine Buffaloe, at Serenity Virtual Assistant Services. Ask your loyal customers what about you attracted them to you and capitalize on any input from them.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JANUARY 3, 2014

All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. A conclusion that review the lessons or message you are passionate about; tie back to research or to real people; tie back to you, what you can do for people.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? My foot is narrow and bony.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Harvard Business Review blogs.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JANUARY 9, 2014

Amazon.com makes it easy for you to find out other titles, readers’ reviews and sales results. And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers. Survey tools like SurveyMonkey makes polling easy.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

SEPTEMBER 30, 2011

I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why is it that traditional solutions aren’t working? alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

OCTOBER 30, 2014

However, it ended up working in my favor. In the blogs and websites I review , I still see bios written in the third person … what if you told your story and used the personal pronoun “I?” Both professions allowed me to spend time doing what I love: research and write. Storytelling is the best way to do that. What do you think?

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

AUGUST 13, 2010

Here’s how it works. You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable).

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. This means that you avoid language that sounds impressive.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

NOVEMBER 28, 2012

You can’t really review a product using an infographic, for instance. This post even, would not work as an infographic. There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Harvard Business Review blogs. Do you access web content via RSS feeds?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Bonus question: How does doing this actually work to market your business? … … … Okay, now it’s your turn.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JUNE 27, 2011

I wish I could say that it’s the cure for writer’s block , or that it’ll turn your work into Internet gold. Write a summary of the 5 points, reviewing them and reminding readers why this is important. Edit your work so that it is appropriate for article directories, press releases, white papers.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. Her blueprint for creating simple copy that works to market your products and services is clear. Here’s another example of how this works. Why hasn’t this problem been solved?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

AUGUST 30, 2011

Saving them as drafts won’t work. Re-read, review and edit your post before and after you publish. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them.

Keywords 100

Keywords SEO Stats Education 100

Writing on the Web

AUGUST 8, 2012

A MIT Sloan Management Review research report entitled “Social Business: What Are Companies Really Doing?” In other words, for some companies, Twitter may be for the birds but an industry-specific social network may work wonders. Expressing the value of social media campaigns to other employees is also vital to a company’s success.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

SEPTEMBER 24, 2011

The 2nd edition is now out and I’ve been reviewing and re-reading it. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Her cards were original art work which recipients were more likely to keep. Good stuff.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

MARCH 10, 2011

Use the checkout stand at the grocery store to review the latest National Enquirer or other tabloid headlines: “5,000 Year-old Man Frozen in Ice Had Affair with Palin.&# Content Marketing Genius @Work: Jonathan Kranz Reveals His Secrets. Start with a shocking title. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Digg 100

Digg Buzz Blogger Stats 100

Writing on the Web

MAY 11, 2011

Especially right now when I’m working with so many excuse champions, I find I’d rather be helping them with their blogs than taking care of my own. I reviewed it the other day and it’s still good. When Business Blogging Works Too Well… Blogging for Business: Persistence Pays. Stumble upon something good?

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

SEPTEMBER 22, 2010

I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Sharing personal stories works well here. Trust : social proof, statistics, case studies, personal stories. Scarcity , urgency, fear of consequences. This is where the objections must be addressed.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100