WriteSpark

MARCH 2, 2011

The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. Does your company expect SMEs to do sales writing? If so, how do you work with them to develop good content? .

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

AUGUST 14, 2012

Deliver complete, well-written drafts with strong attention to detail, reducing the time and amount of edits in the review process. . Keep an appropriate objectivity during project discussions and alert you about issues that need your intervention. Work Quality.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

Deliver complete, well-written drafts with strong attention to detail, reducing the time and amount of edits in the review process. . Keep an appropriate objectivity during project discussions and alert you about issues that need your intervention. Work Quality.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

OCTOBER 19, 2010

Consider how you can use your writers to lighten more of your load: Following up with reviewers who haven’t yet provided comments on drafts. An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

OCTOBER 19, 2010

Consider how you can use your writers to lighten more of your load: Following up with reviewers who haven’t yet provided comments on drafts. An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. A specialty writer, such as a technical copywriter, brings strong knowledge to your projects. Your project requires a specific writing style.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. A specialty writer, such as a technical copywriter, brings strong knowledge to your projects. Your project requires a specific writing style.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MARCH 16, 2010

Reviewers are making copy edits or rewriting text instead of simply correcting facts or commenting on the document’s clarity and completeness. The document is targeted to prospects, customers, resellers, or another external audience. You have a lot of information and aren’t sure how to organize and present it for greatest impact.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

DECEMBER 7, 2010

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

SEPTEMBER 7, 2011

You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2011

Depending on the topic of your e-book, a review and update of the content every 6-12 months will likely be appropriate. For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

Depending on the topic of your e-book, a review and update of the content every 6-12 months will likely be appropriate. For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

APRIL 20, 2010

May make the customer uncomfortable with the interview and reluctant to follow through with the case study review and approval process. May skew the story inappropriately, with a trickle-down effect on reported results, benefits, and the customer quotes you select for publication.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

AUGUST 19, 2008

By using the factors above to review the person's project experience and skills list, you can easily verify whether that candidate is the best match to your needs. Copy Review Service. About the Author. Success Story Writer. Technical Article Writer. Technical Copywriter. Website Writer. White Paper Writer. Writer on LinkedIn.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

JULY 20, 2010

The writer can work independently, but knows when to ask for your help in gathering information, contacting input providers, or refereeing comments and input from document reviewers. Offers new ideas as appropriate. One benefit of working with freelance copywriters is the fresh perspective and broad experience they can bring to your projects.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

FEBRUARY 18, 2009

Copy Review Service. Success Story Writer. Technical Article Writer. Technical Copywriter. Website Writer. White Paper Writer. Writer on LinkedIn. DIY Marcom Resources. DIY Overview. Help, fix my draft!" Essential Books for DIY Marketers. Templates for Marketing Documents.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

FEBRUARY 2, 2010

As a highly visible marketing piece, an e-book may draw more review scrutiny compared with other marcom documents, which may slow its development. The writing style and format of e-books may not be adequate to convey the depth and complexity of some technical topics. Consider a long-form white paper or report instead.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

DECEMBER 16, 2008

Copy Review Service. Success Story Writer. Technical Article Writer. Technical Copywriter. Website Writer. White Paper Writer. Writer on LinkedIn. DIY Marcom Resources. DIY Overview. Help, fix my draft!" Essential Books for DIY Marketers. Templates for Marketing Documents.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

NOVEMBER 11, 2008

Copy Review Service. Success Story Writer. Technical Article Writer. Technical Copywriter. Website Writer. White Paper Writer. Writer on LinkedIn. DIY Marcom Resources. DIY Overview. Help, fix my draft!" Essential Books for DIY Marketers. Templates for Marketing Documents.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

FEBRUARY 12, 2013

What’s the normal review. Do you have a sample of. something similar that you love? Something you hate? How long will you use it for? How long have projects like this taken in. You get the idea. I have found that the clearer your job. description, the higher the quality of the response you will receive and. what you originally had in mind.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

What’s the normal review. Do you have a sample of. something similar that you love? Something you hate? How long will you use it for? How long have projects like this taken in. You get the idea. I have found that the clearer your job. description, the higher the quality of the response you will receive and. what you originally had in mind.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

AUGUST 12, 2008

Copy Review Service. Success Story Writer. Technical Article Writer. Technical Copywriter. Website Writer. White Paper Writer. Writer on LinkedIn. DIY Marcom Resources. DIY Overview. Help, fix my draft!" Essential Books for DIY Marketers. Templates for Marketing Documents.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MARCH 26, 2009

Materials that are useful for counteracting the competition include reprints of product reviews and test results, user case studies, and comments from industry analysts that directly endorse the product's strengths and advantages.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

MARCH 14, 2018

Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It Or perhaps the reviewer has just minor comments, but feels more comfortable explaining them in a conversation instead of marking the text. It has problems, let’s talk.".

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

MARCH 14, 2018

Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It Or perhaps the reviewer has just minor comments, but feels more comfortable explaining them in a conversation instead of marking the text. It has problems, let’s talk.".

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

OCTOBER 28, 2008

Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? Or perhaps the reviewer has just minor comments, but feels more comfortable explaining them in a conversation instead of marking the text. "It has problems, let’s talk."

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. Avoid throat-clearing text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. Avoid throat-clearing text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

MARCH 13, 2012

But what are the details the writer (and you, when reviewing) should be looking for? Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Look out especially for homonyms that have different meanings (e.g.,

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

But what are the details the writer (and you, when reviewing) should be looking for? Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Look out especially for homonyms that have different meanings (e.g.,

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

SEPTEMBER 10, 2013

Although these visuals may be produced by a designer, the writer should be able to provide quality input and review them for accuracy. Taking a few minutes for this step helps to avoid introducing errors such as typos, misinterpretations, inadequate context, and failure to comply with laws about comparisons and promotional claims.

Copywriting 120

Copywriting Statistics Comparison Class 120