WebMarketCentral

JANUARY 29, 2009

Tags: Book Reviews.

Optimization 20

Optimization Marketing Websites SEM Sample 20

WebMarketCentral

JANUARY 28, 2009

FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 1, 2009

Rogowski goes on to recommend that companies “…should also collect brand positioning statements and conduct Brand Image Reviews to ensure that the site presents the brand's core attributes in a manner that is consistent with other channels and relevant to target users.”

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

FEBRUARY 10, 2009

Here's a brief review of some of the best posts written recently about web analytics. Two Alternative Solutions for Site Analytics by Web Worker Daily Samuel Dean reviews two alternatives to Google Analytics, opensource web analytics software Piwik and the modestly priced Visitorville.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JANUARY 26, 2009

Find these and more in this list of some of the best SEO tools and related reviews of 2008. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Or tools to help evaluate your competitors' online marketing strategies?

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

JUNE 17, 2009

Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year. Face to Face video chat by ePoster Concise review of ooVoo, a free video chat tool that's been previously written about here. LookupPage This is an essential site for personal online reputation management.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MAY 29, 2007

This book isn't for everyone —but if you are up to the intellectual challenge, reading The Black Swan: The Impact of the Highly Improbable will be highly rewarding. ** Other reviews of this book: Platformonics blog, BusinessWeek technorati tags: The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb, book review, bell curve, prediction (..)

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

OCTOBER 24, 2007

Other blog reviews of this book: Six Sigma Blog Meaningful Marketing ** technorati tags: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage, Mitchell Gooze, Ralph Mroz, book review, marketing process, product management, unified model del.icio.us

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

APRIL 14, 2009

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

OCTOBER 26, 2006

No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

JANUARY 30, 2008

Reviews Can Improve Your Local Search Rankings - SEO Tip Week 34 by Big Oak SEO Blog Search pro Shell Harris details how online reviews can help small businesses improve their organic position in local search results.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

APRIL 10, 2007

15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 5) Web Conferencing Services Reviewed (Aug. 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business?

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JUNE 3, 2009

For a longer treatment of this topic, pick up a copy of Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage by Mitchell Goozé and Ralph Mroz, previously reviewed here. How to Profit From Testimonials…Even With No Testimonials! by Copyblogger Dean Rieck (is that real hair?)

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are —are Americans lazier than web users in other countries, or just busier?

Social Media 20

Social Media Media Tagging Case Studies 20

WebMarketCentral

JANUARY 16, 2008

Vascellaro reviews niche social networking sites targeted at doctors ( Sermo ), wireless business executives ( INmobile ), financial traders (planned from Reuters) and advertising professionals ( AdGabber ). Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What common design mistakes should you avoid? Where can you find creative new design ideas?

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

AUGUST 21, 2007

Limit the number of approvers involved and the number of review cycles. At three-four years old, it may be okay but is worth a review. How to keep costs down Use interactivity and integration with back-end systems (e.g. lead collection straight into a CRM application) wisely; this is a major cost driver.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JANUARY 9, 2008

Blog Posts About SEO Tools The Top 15 Free SEO Tools by SEO Position Blogger Brian Gilley provides an excellent list and reviews of tools for rank checking, SEO analysis, keyword selection, keyword density, page rank and more. SEO Tools (136 SEO Tools) by SEO Company Knock yourself out with this list.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 16, 2009

They promise to have all resumes reviewed by an experienced recruiter, who then matches skill sets with companies actively recruiting in the candidate's are and provides contact information for the actual decision makers, thereby avoiding "gatekeepers." Finally, a relatively new service is TopJobLeads.com.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

SEPTEMBER 4, 2008

Spokeo, the Big Brother of social networking by Pandia Search Engine News Internet consultant Phil Bradley reviews Spokeo, a profile aggregator that takes social networking to a disconcerting level. Clark's list is good overall, though I'd avoid Slashdot, as the site rejects too many worthy links. The only difference is the ugliness."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JUNE 30, 2009

Galen reviews a number of sites that can provide both direct traffic as well as being valuable for B2B SEO links, such as Jayde , Zibb and Alibaba. This article reviews free search engines for finding and listening to music online, from the popular Last.fm 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

DECEMBER 8, 2008

LeadLander is a robust, proven platform that shows you who's been visiting your site, what they've been looking at, how much time each visitor has committed to reviewing various pages of your online collateral, the search terms used to find your site and more. It's also fully integrated with Salesforce.com.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

AUGUST 7, 2006

Here are reviews of six options -- three market leaders and three up-and-coming services -- based on a recent client evaluation project. HelpMeeting Pros: Attractively priced at the 25 participant level and above, includes most of the basic functionality, easy to use, no client download required, and a free trial offered.

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

MARCH 19, 2009

by Search Engine People Jeff Quipp reviews the DeliciousCount WordPress Plugin , which tracks the number of Delicious saves of each of your blog posts to help you (theoretically) improve the quality of your posts over time. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JULY 11, 2008

But if not, you'll have decide if getting to the solid core of worthwhile marketing strategy here is worth the effort of mentally scraping away the thick coating of green mush. ** technorati tags: book review, Marketing That Matters, Chip Conley, Eric Friedenwald-Fishman, marketing strategy and tactics, socially responsible businesses, avocado, green (..)

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

OCTOBER 26, 2009

Twitter 101, Part 2 by Search Engine Watch Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo. This post is an excellent starting point for those new to Twitter.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MAY 28, 2009

Discovering New PPC Search Advertising Opportunities with the Google Search-based Keyword Tool by Internet Marketing and e-Business Review Louise Rijk provides an in-depth look at Google's search-based keyword tools, including how to use it for developing landing page copy and competitive research.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

JULY 30, 2008

. ** technorati tags: book review, The Logic of Life: The Rational Economics of an Irrational World, author Tim Harford, Undercover Economist, Financial Times, Chris "Jesus" Ferguson, John von Neumann, game theory, tournament theory, John Lott, Freedomnomics: Why the Free Market Works and Other Half-Baked Theories Don't, Tories del.icio.us

Work Management 20

Work Management Tagging Correlation Marketing Management 20

WebMarketCentral

OCTOBER 16, 2008

Review URLs / Modify content and meta tags Modifying URLs on an existing site is much more painful than using a search-friendly URL in the initial design, but can be worth the effort if the initial URLs were chosen with no regard for SEO.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JANUARY 5, 2010

Robin Good reviews three tools here : E.M. Convert PowerPoint to Flash While Flash programming is a challenging and specialized skill few business people probably want to master, almost everyone can use PowerPoint. PowerPoint Video Converter ($46), Lecturn ity ($215), and iSpring PRESENTER.

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

NOVEMBER 16, 2006

Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic. What kind of content? Such content is not only search engine-friendly, but also attractive and "sticky" to visitors.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

NOVEMBER 10, 2009

Another noteworthy post from the PPC Hero blog is 5 Tips on Passing the Google Adwords Qualified Professional Exam , in which Amber provides tips to help "pass the exam with flying colors," such as reviewing the materials in the AdWords learning center, ad text policies and how to calculate ROI for e-commerce campaigns.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JULY 16, 2008

The vast majority of bloggers don't want to ruin their credibility by accepting money to write positive reviews. If your product is unique and interesting, it should be blogworthy in its own right. It's bad for bloggers. And it's bad for readers.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

APRIL 7, 2009

An AdWords Report You Need To Run And Review TODAY! Theoretically, yes, but keep in mind that Google's interest is in maximizing its own revenue, not yours, so test and use this tool with caution. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

OCTOBER 11, 2007

This is a central concept of David Meerman Scott's recent book, The New Rules of Marketing & PR (reviewed here ). Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well).

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

MARCH 13, 2006

First, Mike's Marketing Tools guru Michael Wong offers reviews of a large selection of Web marketing tools, including ad tracking software, autoresponders, keyword bid management, email marketing, search engine optimization, and Web site traffic analysis.

Tools 20

Tools Marketing Management Autoresponders RSS 20