The Effective Marketer

JULY 26, 2011

Examples of subject lines might be: “Webinar Email – Review Copy by Wed 10am”. “For review and approval – deadline is Wed 9am&#. Make subject lines work for you: Use subject lines with deadlines and action verb in order to help people spot your email easily in their inbox and to get them to act.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

MARCH 15, 2012

While a longer book review is in order, I just wanted to share something I’ve created with you. It consolidates a lot of what is out there about content marketing and delivers it in an easy to read format with no gobbledigook or too much fanfare. of the language the authors use. Insight inspires originality. Build momentum.

Rules 100

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The Effective Marketer

MARCH 17, 2010

This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Next I’m thinking about reviewing some email subject lines, because your email design won’t matter if the recipient doesn’t even get to open it! United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JANUARY 24, 2012

Don’t waste time reviewing 5 times before hitting “publish” Don’t wait three days for your team to give their feedback. With time, you will be able to put more processes in place, get a good review and approval workflow, whatever you think is necessary to create quality content at your company. sorry Nike!,

Content Marketing 100

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 20, 2013

Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain. Which channels move your ideal customer down the sales funnel fastest? Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey?

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

JULY 7, 2011

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. Immelt, Vijay Govindarajan, and Chris Trimble, Harvard Business Review, October 2009.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JUNE 21, 2009

During the next couple days I’ll post specific review about each class so you can decide which ones to take and which ones to skip based on your experience level. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). Thanks for doing the reviews. Glad that you liked my session.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. While they don’t settle the discussion, are good sources for inspiration nonetheless. You can follow any responses to this entry through the RSS 2.0 United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

JUNE 29, 2011

Hold a post-mortem review with Sales and Marketing. This includes reviewing show and expo dates, setup and tear down times, and working out a schedule for staffing the booth. A few more tips. As I said, a good list but I would also add the following: A. Hold a pre-show meeting.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

JANUARY 25, 2009

Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. Finally, let’s take the example of a marketing staff meeting where you will review the results of the last quarter campaigns with the team. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

link] Cheers, Dan @Justinmind Reply Making Website Reviews Easy « The Effective Marketer says: October 5, 2010 at 9:14 am [.] Give it a try! and sending them back. How about using some technology to make things easier? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JULY 29, 2009

You don’t necessarily have to keep looking for this with everything you do at every minute (it would drive you crazy and slow you down considerably) but just recognizing the need for it does help. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 19, 2012

The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. When analyzing results from your marketing efforts you have different stakeholders asking different kinds of questions. And it is spot on. Different questions require different data sets.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

The link for Meeting of the Minds Webcast Series is: [link] I’ll watch them and post my review. I attended their first batch of courses (gave each of them a review ) and it seems is now time to go back and see what else they are offering. Worth checking out and registering for those that are aligned with your interests.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 27, 2015

Youtube can be a good source of information to catch product demos and reviews. Analysis: With the amount of data you collected, now is time to review and make sense of it all. If your competitor is of the type that offers a free trial, getting access to their product is the best primary information source you can get.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JANUARY 26, 2012

Then, make a point of every week to review it and plan your tactic for the coming week. Take the list above, make it into a checklist format, print it and place it somewhere next to you (like, on the wall right in front of you!).

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

APRIL 16, 2012

In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Looking for a recipe to get your new video to go viral? Example is the “Happiness Factory” video for Coca-Cola.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

NOVEMBER 28, 2011

If you are reviewing or creating content, there’s a key component to making it effective. Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, ”, or “that’s exactly what we said! Can’t you read”? First, be clear.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The good ones are those that you don’t even think about until you decide to wear your marketer hat. That’s what makes them memorable. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 14, 2009

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 12, 2019

I hope this helps you review your current A/R plan or put together a brand new one. Since I’ve taken many falls and learned along the way how to work with analysts, I wrote a blog post on Medium based on a presentation I recently gave at the Product Marketing World conference. Check out the full post here: [link]. View at Medium.com.

Product 20

Product Planning Advertising Mediums Marketing & Strategy 20

The Effective Marketer

MAY 18, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2012

Delivering content may not be as physically demanding as it once was, but today it is a combination of strategic planning, thorough execution, meticulous review and continual improvement. Content Marketing Is Hard Work. There are no shortcuts, either. Today, if you try to skip steps or gloss over them, you’ll similarly be punished.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

APRIL 6, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 22, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 23, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

MAY 7, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

AUGUST 10, 2011

Then review it and see if the content you had created still looks like the best you can do. If you were to summarize the core message in one sentence (5 to 10 words max) what would it be? Write it down (for greater impact, ask another team member to do the same so you can compare notes).

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

AUGUST 2, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 19, 2012

In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”. I’ll show you the transcripts. Don: You can’t tell how people are going to behave based on how they have behaved. So, what’s the problem with focus groups?

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

MARCH 24, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100