Smashmouth Marketing

AUGUST 28, 2009

Tags: marketing tips b2b marketing b2b demand gen product reviews b2b sales demand gen data lead gen cold calling inbound marketing inside sales lead lists.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. As mentioned I’ll provide a high level overview here, but blog review part 2 will be coming after I get a chance to experience more of Genius Enterprise. - End of independent review. I’d say that’s proof positive the system works.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

AUGUST 10, 2009

In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. End of independent review. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 Smashmouth recommendation: Thumbs Up.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 7, 2008

If you have an inside sales team or outside reps that do outbound calling and the law of large numbers is factored into your ROI model, then reviewing ConnectAndSell has to be on your to-do list. Tags: reviews demand tech marketing meetings appointments sales2.0

Work Management 100

Work Management Paid Search Agency Validation Lead Ranking 100

Smashmouth Marketing

AUGUST 10, 2009

In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. End of independent review. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 Smashmouth recommendation: Thumbs Up.

Marketing Automation Services 100

Marketing Automation Services Product Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 19, 2009

A more detailed product review coming that will focus on some key features and benefits. Buy into the methodology, not just the license fee. Invest the time and effort to implement the program exactly the way Hubspot teaches you to. You will be handsomely rewarded. Stay tuned.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

DECEMBER 15, 2008

If you have an inside sales team or outside reps that do outbound calling and the law of large numbers is factored into your ROI model, then reviewing ConnectAndSell has to be on your to-do list. ConnectAndSell has been a great addition to our arsenal and I'm sure you can use it to your benefit as well.

Validation 100

Validation Lead Ranking ROI Work Management 100

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

FEBRUARY 25, 2022

History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. I plugged in their name, looked up their profile, and four of them had photos. I scanned the crowd and went over and said hello. Like a history of my networking.

Linkedin 196

Linkedin Tips Conference Profiling 196

Smashmouth Marketing

SEPTEMBER 30, 2010

pictured left to right: front row: Lisa, Linda, Cheryl, Amie, Stacey (holding Louie), Kathy, Josh, John T. second row: Kerry, Sarah, Gill, Mira, Bill, Gareth, Anna Marie, Mike S., me), Lenny, Levi. third row: Sam, Dawnia, Coleman, John V., missing: Tim, Ursula, Olivier, Vanessa, Ian and Joe.

Lead Gen 100

Lead Gen Tips Leads Lead 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

FEBRUARY 25, 2022

History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. I plugged in their name, looked up their profile, and four of them had photos. I scanned the crowd and went over and said hello. Like a history of my networking.

Linkedin 130

Linkedin Tips Conference Profiling 130

Smashmouth Marketing

MAY 6, 2022

Could we set something up to review the study and see how it applies to your company?". Tell them that you would like to meet again to share something with them that they will find valuable. John, we have a great energy study that shows how software virtualization can save you money. Close for Meeting 2. This is your only goal.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

AUGUST 8, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. It doesn't impact the review, but it definitely impacts my impression of the company and people. As far as the review. More detail in the official review. We loved every minute of it.

Hubspot 100

Hubspot Inbound Marketing Opt-out Opt-in 100

Smashmouth Marketing

AUGUST 7, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. It doesn't impact the review, but it definitely impacts my impression of the company and people. As far as the review. More detail in the official review. We loved every minute of it.

Hubspot 100

Hubspot Opt-out Opt-in Inbound Marketing 100

Smashmouth Marketing

NOVEMBER 12, 2009

First Review - Two weeks prior. Formal run-through with critics, refined content review and attempt at real-time flow and timing. The number of reviews and dry runs might seem like overkill. Involve all participants in the content creation process and solicit comments constantly. Feedback as needed during the dry run.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

First Review - Two weeks prior. Formal run-through with critics, refined content review and attempt at real-time flow and timing. The number of reviews and dry runs might seem like overkill. Involve all participants in the content creation process and solicit comments constantly. Feedback as needed during the dry run.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

AUGUST 25, 2009

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. A balanced approach seems to be the mix of choice with a slight favor to Outbound activities.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

A balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

MARCH 1, 2010

I've done enough webinars to have seen most of these functions before, but the simple task of reviewing them for 15 minutes beforehand was helpful. We did a practice session where each presenter used the platform to push slides to the audience, comment between moderators, and deal with Q&A.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

FEBRUARY 15, 2010

He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.) The controversy that sparked this article had turned into a one-sided war from Luke, who wrote a scathing blog post on the topic and offered a $10k A-B challenge to Jill.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

NOVEMBER 17, 2010

Measure and Review KPIs. Was the content or offer valuable to the prospects?". Were the calls to action clear? Were there calls to action at all? Was the implementation team spread too thin? Was it the right team for the job? There really isn't time to overlook details. No stone is to be left unturned.

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

DECEMBER 12, 2008

History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. I plugged in their name, looked up their profile, and four of them had photos. I scanned the crowd and went over and thrusted my hand out. Like a history of my networking.

Linkedin 100

Linkedin Tips Profiling Course 100

Smashmouth Marketing

DECEMBER 2, 2008

History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. I plugged in their name, looked up their profile, and four of them had photos. I scanned the crowd and went over and thrusted my hand out. Like a history of my networking.

Linkedin 100

Linkedin Tips Network Marketing Tagging 100

Smashmouth Marketing

JANUARY 7, 2010

You can see the Smashmouth ConnectAndSell product review here.) Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. I can go on, but you get the picture.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

JUNE 19, 2009

During regular review meetings, two clients asked within weeks of each other why their list penetration numbers were dropping (the number of meetings booked per list). Last year some stats started changing.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

JUNE 15, 2009

During regular review meetings, two clients asked within weeks of each other why their list penetration numbers were dropping (the number of meetings booked per list). Last year some stats started changing.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

JUNE 23, 2009

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 22, 2009

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JANUARY 10, 2009

Could we set something up to review the study and see how it applies to your company?" - Close for Meeting 2. Tell them that you would like to meet again to share something with them that they will find valuable. John, we have a great energy study that shows how software virtualization can save you money. This is your only goal.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2009

Could we set something up to review the study and see how it applies to your company?". Tell them that you would like to meet again to share something with them that they will find valuable. John, we have a great energy study that shows how software virtualization can save you money. Close for Meeting 2. This is your only goal.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

MARCH 28, 2004

Not to take away from the emptiness and hope that is inspired when I see photos of the lights, the following articles offer some varied opinions: - KtB - Unbearable Lightness - Worldtradecenter.com offers an incredible photo collection of the lights - Reviews on Citysearch , a collection of reviews from the public - "Tribute in Light" Explained on (..)

Opinions 100

Opinions 100

Smashmouth Marketing

OCTOBER 8, 2009

Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). There's no question that as dollars move toward electronic media, they move away from traditional media at the same pace.

Gartner 100

Gartner Social Media Social Marketing Planning 100