review 
Marketing Interactions
MAY 23, 2018
When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. The post A Review of B2B Content Operations Strategy Benchmarks appeared first on Marketing Interactions. I’m admittedly a data hound. To see the full benchmark report, download it here.
Marketing Interactions
MARCH 25, 2023
Where this happens is often in the review process. Review the risk averse reasons for beige content above and decide to eradicate that thinking. If fact, the customer journey – the entirety of it – should be treated as a continuum, as a never-ending story that continues to provide value to buyers, customers, and advocates.
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Marketing Interactions
JUNE 27, 2021
Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. Where they went (channels) and how they chose to learn (webinars, reviews, blogs, videos, conferences, newsletters, influencers, analysts, etc.).
Marketing Interactions
SEPTEMBER 21, 2021
But, as I reviewed the findings in the report, I noticed many of the findings apply not just to thought leadership content, but to all B2B content. Or it could be what your end users say on review sites. Their findings gave me pause. We often think of thought leadership as somewhat of a specialty format of content.
Marketing Interactions
APRIL 21, 2017
But what was important to this customer was the holistic sharing of advocacy for a product via online means—whether social platforms, self-motivated testimonials or reviews or some form of organic expression or dialogue about the product and company. And – 94% of respondents gave the most credence to peer reviews and user-generated content.
Marketing Interactions
AUGUST 24, 2021
Yet a review by Gartner of over 500 supplier content assets found that only 20% could be categorized as buyer enablement content. Go back and review your buyer personas and buying journeys. And they benefit from B2B content that shows them how to do those things. You can create content that helps them think through the process.
Marketing Interactions
FEBRUARY 17, 2020
Case studies, use cases, implementation stories, references, reviews all contribute to mitigating risk and help your sales reps have those difficult conversations. Gaining consensus – often this is content for those stakeholders that you won’t have direct access to, or who only show up for the demo or vendor presentation.
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