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Chris Koch

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Why bother with thought leadership? Five questions and answers.

Chris Koch

Thought leadership marketing is based on the academic research publishing model, in which academics created journals built around a peer review process. They review submissions from other academics in the field and approve them for publishing in the journal. The journals have boards made up of top academics in a given field.

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B2B social media lessons from Steven Slater and Mark Hurd

Chris Koch

The first review I saw listed under the search was entitled, “OK to work for, but watch your back.” In a piece on SiliconValley.com, they interviewed the CEO of Glassdoor, who was able to offer an assessment of Hurd’s reign based on over 1000 reviews of people who work there. And until Hurd was fired, his picture went next to that 2.4

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

Michaels has a practice of filming auditions of potential cast members so that he and the other principals of the show can review them later and decide who makes the cut. The moment Fallon says he had been waiting for all his life came when he was just 24: an audition for Lorne Michaels , the creator and lead producer of SNL.

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The prerequisite to effective social media: the idea organization

Chris Koch

Few go so far as to specify the number of ideas or idea-based content that these people are expected to produce each year, but they have made idea development a part of the yearly review discussion. Give them the tools to think. We’re seeing some companies develop some creative tools for fostering idea development.

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7 reasons why social media success has nothing to do with social media

Chris Koch

A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. Before social media can happen, companies need an idea culture. Marketers can handle all that stuff. But you can’t tweet a 50%-off coupon in B2B. Marketing can’t do that on its own.

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7 reasons why social media success has nothing to do with social media

Chris Koch

A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. Before social media can happen, companies need an idea culture. Marketers can handle all that stuff. But you can’t tweet a 50%-off coupon in B2B. Marketing can’t do that on its own.

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Why Tut would have been buried with his iPhone

Chris Koch

Though iTunes could be a lot more social than it is, most applications have dozens or hundreds of reviews. All collecting is driven in part by the desire to connect with others and show off and share what we have with them and talk about it all. Collecting is fun. Is there anything fun about collecting applications for your PC?