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Buzz Marketing for Technology

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

AppGap Review: Homecourt Client Extranet. AppGap Review: Homecourt Client Extranet. . - Attivio Tightly Integrates Structured Data and Unstructured Content for a New Approach to Information Access. Spigit - Enabling Enterprise 2.0 Innovation Through Market Games. Spigit - Enabling Enterprise 2.0 Innovation Through Market Games.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

31% read online endorsements, reviews or recommendations. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

5) Allow product reviews. B2C companies have cited that allowing for product ratings and reviews from previous buyers can help sway uncertain customers or reassure them that they are buying into something great. And they encourage visitors to look to longer, text-driven reviews for more product information and insights.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

They’re using online reviews and site engagement wisely. Shoppers don’t only share their preferences by purchasing products, they do it through their product reviews and other activity on the site. By already knowing the customer’s background, the website can take care of the rest.

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

Please feel free to review previous posts in this blog series, about digital currency security , building trust , blockchain details , and r eputational issues. I want to thank Alex Tapscott for sharing his views about bitcoin, blockchain and the future of digital currency with me, and of course with all you readers.

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Positioning your Personal Brand

Buzz Marketing for Technology

But as I review them I also do a review of my own personal brand and where I want to drive my own brand. Recently, I got a call from a good friend who just got laid off and I did a quick review with him of his personal brand. Essentially that’s the position they occupy in your mind whenever you think of them.