Trending Sources

3 Powerful Hidden Benefits of Customer Reviews

Influitive b2b

Online reviews are becoming the new marketing currency as  more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with  Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding  customer reviews  into your campaigns and processes.  . Here’s a tip: don’t.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. After adding two review sites that I learned about after the original post, I had 17 to consider. Some sites verify that the reviewer actually uses the product.

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. Of those who seek out advice, shoppers are equally likely to visit user review sites or independent review sites before making a purchase (70 percent), while 57 percent use social media networks for recommendations.

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority.

Book Review: Content Rules


” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” Book Reviews Content Marketing And it’s not only marketing executives who are excited about content.

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them. Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. The Real Thing. rating.

Book Review: Social PR Secrets


Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. Lisa Buyer.

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Book Review: Optimize


Book Reviews Search Engine Optimization (SEO) Social Media Marketing Web Presence Optimization Content Marketing content optimization content strategy digital marketing tactics gaming search algorithms integrating SEO Lee Odden optimize book review Optimize how to attract and engage more customers search engine optiization search optimization program SEO SEO audit SEO copywritng

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. There are a few things you can do to increase your positive reviews. Don’t Be Afraid to Ask.

2015: The Modern Marketing Year in Review

It's All About Revenue

Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud. It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year. But we added an extra requirement. The thoughts of these marketing experts can provide that guidance.

Your Digital Marketing Strategy Depends on Online Reviews

Content Standard

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. Indeed, reviews are pretty much everywhere: from Airbnb to Uber, TripAdvisor to Amazon, reviews form a crucial part of the decision-making journey, and marketers have clamored to encourage positive customer reviews as part of their digital marketing strategy.

Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)


The post Infer’s Year in Review: Goodbye 2016, Hello 2017! As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year. We’ve released new products, hired new leadership team members, sponsored some incredible industry events, broken company records and so much more. We look forward to exciting new things to come in 2017!

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott, for review. hope the following review helps you make up your mind. Book Review Lead generation book david t. scott new rules of lead generation review I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. The author, David T. Scott, is the founder and CEO of  Marketfish , a data management and lead generation platform.

Rules 68

The Dos and Don’ts of Review Sites

Vertical Response

The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. Why are review sites are so important to small businesses? 85% of consumers use online reviews to find local businesses. Do actively participate with reviewers.

Book Review: Hooked on Customers


Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. ” Bob sets the stage by providing a brief history of Customer Relationship Management (CRM) and Customer Experience Management (CEM). B2B Growth Strategy

A Lattizen Year in Review – Top Content


The post A Lattizen Year in Review – Top Content appeared first on Lattice Engines With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015. We were also named a “Cool Vendor” and raised nearly $30 million to bring our total funding to $75 million. We were named one of the best companies to launch your career.

Book Review: Marketing in the Round


Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPOBecoming a social business means change, which is never easy. Four Marketing Round Approaches.

Super Teams, a book review

Your Sales Management Guru

Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. For a management book, this is an excellent page turner. Not only are the principles that are covered a wonderful read, but the format of the book will assist the management team in implementing the recommended actions. Empowerment.

The SEO value of online reviews

Connecting Element

Find out why online reviews matter before the point of conversion by boosting your brand’s SEO visibility and follow our tips to building and managing your reviews. The post The SEO value of online reviews appeared first on Connecting Element. Blog digital marketing online reviews search marketing SEO

Facebook Rolls Out Reviews for Places

Vertical Response

While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. You’ll notice that a review button has made its way between the Like and Message buttons right under the cover photo.

Why a Negative B2B Customer Review Can Be an Opportunity for Growth

Content Standard

Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. One reason businesses fear a bad B2B customer review is that their reputations are essential to their ability to attract new clients and retain existing clients. So, what’s wrong with one negative review? Don’t Panic.

38+ Cool Social Media and Web Tools and Reviews


Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Frequent best-of honoree Ann Smarty reviews five spreadsheet apps for the iPhone that “allow you to look at anything from profits and annual earnings, to employee checks and monthly expenses” anytime from anywhere. PingTags. Buffer.

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The Keys to a Five Star Review Program

Modern B2B Marketing

Once I found a restaurant with a good rating and some great written reviews, I made my selection and headed there to enjoy some delicious seafood! I’m sure all of you have had similar experiences using ratings and reviews to help guide your decisions and make purchases—sometimes in only a few minutes. Reviews help us make informed decisions. Naturally, I opened up my Yelp!

Got Lead Gen? A Book Review

B2B Marketing Unplugged

Each chapter in this book comes with a handy review bit at the end, which is good because if you’ve been a marketer for more than about ten minutes, you are going to get bored pretty fast with the basics here. Books B2B Advertising direct marketing B2B marketing linkedin events email marketing book review metrics bizmarketer Elizabeth Williams Maybe a little too much. It keeps going. 

Review of Return on Influence – by Mark W. Schaefer

Fearless Competitor

This is my review of the book Return on Influence , which discusses Klout, Social Scoring and Influence Marketing. Guide to our reviews: One star – a real dud. Book Reviews book reviews Find New Customers social mediaFour and one-half stars out of a possible 5. found it to be a superb book. Great job, Mark. below). For instance, he tells the story of B.T

Web Presence Optimization Software Review: gShift Labs


FTC Disclosure: gShift Labs provided no compensation in any form for this review. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Pricing.

Tech Review: HipChat vs. Skype

EMagine B2B Blog

You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. For years, the eMagine team has used Skype as our main source of communication (aside from internal emails and conference calls).

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Week in Review - Feb 10th

Savvy B2B Marketing

Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! It’s Not What You Sell - It’s How You Sell It by @ InboundSales. Find out why your ability to make a sale is increasingly about delivering a buying experience that woos and wows prospects and customers. Noticing a theme?

Why Negative Reviews Are Still a Big Ecommerce Win


Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. Think for a moment about the last time you saw any product or service with only good reviews listed.

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. Talk to your customers and ask them to write reviews.  . What is B2B Tech Yelpification?

Pinterest Reviews: Have you “Tried It” yet?

Vertical Response

While Buyable Pins are nothing new, tracking the performance and seeing user reviews of those Pins is new. Just like local listings or other review sites (we’re looking at you, Yelp) users can now review Pins by clicking Pinterest’s new “Tried It” checkmark. The post Pinterest Reviews: Have you “Tried It” yet? Tried It. Bonus!

Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders

Fearless Competitor

Like all reviews we do now, you can read the review or watch the video review. This book, by McKinsey and Company leaders Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark, was sent me as a reviewer copy. Book Reviews book reviews management-best-practices sales-challenges4 and 1/2 stars out of 5. just finished reading it.

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

You get an on-screen notification, as well as a summary list of activity that you can review. Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. Sales people now have actionable intelligence from the prospect. It''s time to call them.

Savvy Week in Review: April 27

Savvy B2B Marketing

TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. We hope you enjoy them and then go unplug for the weekend - spring is coming into full swing all over the place and you ought to go out and have some fun in it. Happy reading & see you next week! Are You Worthy of Social Media?

Week in Review August 12th

Savvy B2B Marketing

With school just around the corner, even those of us who've been out of the classroom for, er, a "while," start feeling slightly more motivated to study up on things. Luckily for us, school's always in session in the blogosphere and this week's curriculum includes a wide variety of lessons on all things marketing. Enjoy and know that there will be a pop quiz on Monday. ;).

Book Review: Tales From a Veteran Blogger

Paul Gillin

blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories. Ed Brill. Most of the tales in Opting In  are more upbeat.

The business of reviews and search and for small hotels and restaurants


If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. submitted the review, finished breakfast, and left for the day. And, I fully intend to return. Yikes ! So, the time comes.