Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 135

Social Media Branding Brand Identity Media 135

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Hubspot

NOVEMBER 5, 2019

We get it: Social media metrics are important. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later. Social Media Metrics are imperative to social strategy. Customer response rate.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process. 10 Things I’ve Learned About SEO in 2014.

Social Media 120

Social Media SEO Media Link Building 120

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? Even the superheros refused to take a back seat and promoted the trailer through their Twitter handles. This social media strategy helped Marvel get the right hype for the movie across the globe, leaving their fans anticipating for more.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing & Strategy Marketing Strategy Tips 108

BuzzSumo

MAY 30, 2019

Your social media people share it on Facebook and Twitter. Why Doesn’t Your Onsite Content Blow Up on Social Media? For most of us, however, our social media channels are an echo chamber. The problem seems simple — stuff isn’t getting shared on social media. A few people like it.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 104

Social Media Paid Content Lead Scoring Lead Ranking 104

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools? Curious how real brands use this feature?

Paid Content 129

Paid Content Tools Branding Brand Identity 129

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. In fact, less than 11% of social messages receive a response.

Social Media 87

Social Media Media Paid Search Agency Advertising Agencies 87

Sprout Social

JUNE 6, 2016

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst.

Social Media 76

Social Media Media Paid Search Agency Click Rate 76

Optinmonster

FEBRUARY 18, 2024

If the reviews are particularly glowing or entertaining, share them on social media platforms or highlight them in some way. Don’t forget, there are probably some awesome testimonials about your company on social media already. And remember that social mentions can be pretty cool rewards too.

Work Management 71

Work Management Marketing Management eCommerce Ideal Customer Profiles 71

Convince & Convert

NOVEMBER 3, 2010

Tweet Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one click “follow&# or “like.&#.

Social Media 124

Social Media Media Case Studies Case Study 124

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. Does social selling work?

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

BenchmarkONE

NOVEMBER 30, 2018

This is an excellent strategy, but it results in many of the same businesses completely overlooking social media as a platform for a potential recon mission, which is an enormous missed opportunity. Let’s take a look at the 6 key things you can learn by spying on your competitors’ social media.

Social Media 45

Social Media Media Customer Satisfaction Ideal Customer Profiles 45

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. If a 60% response rate and 80% rate of engagement sound good, read on for a process-oriented approach you can use to get similar results.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SocialPilot

JANUARY 14, 2024

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. 46% of social media traffic to the company’s website comes from LinkedIn. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Zoominfo

FEBRUARY 1, 2018

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Sharing snippets of quotes from the company about the award on social media.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Martech

NOVEMBER 22, 2021

Social media is a great option for many B2B marketers. There are three times more individual email accounts than both Facebook and Twitter social media profiles combined. You are six times more likely to get a click-through from email than on Twitter. Higher response rate. That’s not all.

Banners 133

Banners Work Management Ideal Customer Profiles Marketing Management 133

Zoominfo

JULY 24, 2019

Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

JUNE 17, 2019

Social Selling. Social media has changed the way we do business, including how we reach potential buyers. To put it simply, social media can be a valuable tool for every step of the selling process – from prospecting and targeting to engaging and connecting with buyers. The B2B Sales Rep’s Guide to Twitter.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

MAY 30, 2019

Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. The average voicemail response rate is 4.8%. Switch to social selling. The way we interact with prospects has changed dramatically over recent years – and social media has played a significant role in this transformation.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

EveryoneSocial

JANUARY 4, 2021

The EveryoneSocial platform is a top social selling tool that can save teams time on knowing what to post and getting content to the most relevant social platforms. With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Vision Edge Marketing

JANUARY 18, 2018

We set performance targets for both response rates (such as open and click through rates), conversion-to-conversation rates, as well as request for proposal and proposal-to-close rates and total net new customers. We made our response rates targets but the conversion rates were below expectation.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? Email inboxes are overflowing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Sprout Social

JANUARY 11, 2023

Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. Example: CMO and R&D).

Social Media 126

Social Media Template Media Brand Identity 126

Biznology

SEPTEMBER 9, 2019

Boomerang is a Google feature that gives you control over email responses—built around returning emails at the ideal times. It also establishes the best time to send emails out to increase your open rates and response rate. It allows you to send emails and optimize them as you compose them in real-time.

Automation 130

Automation Tools SMS Top of Funnel 130

Oktopost

NOVEMBER 16, 2021

Cold calling used to be a big part of this, but now it includes cold email outreach and social media outreach. Outbound sales outreach tactics might include social outreach such as LinkedIn messaging , utilizing webinars to build relationships, or asking current customers for referrals. Automate social media publishing.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

EveryoneSocial

APRIL 5, 2021

As more people interact with brands on social media, developing a social listening strategy is key for companies that want to succeed. Because social media is one of the most important channels for businesses to develop relationships with their buyers. Look back at your buyer personas and customer profiles.

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. KPIs include engagement metrics, user demographics, follower growth, and much more. .

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Adobe Experience Cloud Blog

JUNE 9, 2017

Public data from social media networks, i.e. Twitter. As I mentioned above, certain B2B content communities/media companies can provide you with individual/contact-level intent data based on consumption of highly relevant content. Another place to get granular, contact-level intent data is through social media.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Convince & Convert

OCTOBER 4, 2011

One of my favorite Twitter add-ons is Buffer , an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer For people like me that do a lot of curation via Twitter, this is a real workflow advantage.

Work Management 131

Work Management Twitter Curation RSS 131

Only B2B

AUGUST 21, 2023

Crafting compelling subject lines and delivering content that addresses the prospect’s needs can significantly improve open and response rates. Integrating Social Media Engagement in Appointment Setting Social media (Facebook, Instagram, LinkedIn , Twitter) offers a unique platform for engagement.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62