Paul Gillin

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. A good CRM system is essential. You can find a complete directory at Saas-showplace.com.

ROI 50