How to Increase Email Response Rates
SEPTEMBER 17, 2014
The Q1 Email Trends and Benchmarking Report by Epsilon reports that open rates in Q1 2014 climbed 5.7% That’s good news, but how do you increase your response rates? Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. over the previous year.
Improve Your Email Response Rates with List Segmentation
APRIL 21, 2014
Want to improve your email marketing response rates? Even if you only have 20 people on your list, it’s never too early to start sending your subscribers specifically targeted information and creating categories that will come in even handier as your list grows. Segmenting also allows you hone in on your most active email readers and the content they love the most.
Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
Sales Intelligence View
OCTOBER 10, 2012
An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now. Nurturing programs should also keep the poorly scored leads in your system so you can stay top of mind in case their needs change.
15 Must-Haves for a Solid Email Marketing Program
JANUARY 22, 2016
You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. Now, a month into the New Year and your 2016 planning, you have a chance to make a fresh start by launching a new campaign or even beefing up your old one in a medium that continues to be extremely effective. Ensure your emails are mobile-friendly in design and content, since nearly 60% are now read via mobile device. Clear calls to action and appealing images are recommended. 7.
The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
DECEMBER 16, 2014
Over the last eight years, lots of things have changed in HubSpot''s marketing. Now, they''re up in the tens of thousands. Phase 0 (2006-2007): Building Our Opt-In Email List. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. We were blown away by the response: 400 registrants from one send.
Troubleshooting your B2B marketing data problems
MARCH 6, 2015
This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. For example, anything that sounds like IT will go in an IT functional bucket. Indicate in the company record that the individual has left. Like this post?
Three Myths and Misconceptions About Email Automation
SEPTEMBER 14, 2016
Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? In fact, they probably already have, and maybe you’re just now waking up to that fact. The prevailing sentiment of many email marketing noobs is that an automated campaign exists in order to save you time. Why not?
How to Create Content for Every Stage of the Buyer's Journey
AUGUST 12, 2016
Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately? In most cases, that's not how purchases are made. That's because at any given time, your prospective customers are all at different points in their journeys toward a purchase. Content Ideas for Each Stage in the Funnel. Examples. Examples.
5 Ways to Get More People to Read Your Emails
MAY 28, 2015
” While we can’t promise every email will get read, these tips are designed to up the ante and increase your open and conversion rates. 1. So, how do you create a 50-character sentence that results in high open rates? Keep an eye on what’s going on in pop culture and consider connecting it to your business or product. Take a look at the example below.
Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
NOVEMBER 17, 2015
Editor’s note: In September 2015, David Fowler , Act-On’s head of digital compliance and privacy had a conversation with Craig Spiezle , the executive director of the Online Trust Alliance, about the role trust plays in marketing today. DAVID FOWLER : In the last few years we’ve seen massive online security breaches with attendant personal damages for millions of people.
17 (of the) Best Email Marketing Guides of 2011
FEBRUARY 27, 2012
Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. With that in mind, what are the best practices for combining email with social media marketing? What are the most effective tactics for growing a relevant opt-in subscriber list? Adam Q. Email!”
How 3 Global Marketers Are Approaching Mobile
It's All About Revenue
MAY 18, 2012
As the event’s keynote speaker, David Meerman Scott , noted: there are more mobile communication devices than toothbrushes in the world? These customers had to opt-in and once they did, Sportingbet used the channel to send fun and interesting content. For example, if there is a big sporting event approaching, we can send a message to Blackberry subscribers who opted in with instant tips related to the event. SMS doesn’t require a tremendous amount of effort and response rates are high. You don’t get a second chance.
The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
FEBRUARY 17, 2012
Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered. There are two types of bounces, hard and soft, both of which are defined later in this glossary.
Email: Retention Strategies in an Acquisition World
APRIL 15, 2015
As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Maybe we have more in common.
Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. I've listed the top tactics that I typically discuss in my day to day client meetings. That is a bad example. What do you do?
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
No = Solutions in this category do not have this capability. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. For example, current active opportunities can receive different messages from early-stage prospects. Pricing.
Going Mobile with B2B Marketing
Buzz Marketing for Technology
FEBRUARY 23, 2010
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. You really have a shot at getting some attention. Tweet This! Share this on Facebook. Digg this!
Glossary: 29 Email Marketing Terms Marketers Must Know
DECEMBER 21, 2010
In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 You may measure conversion in sales, phone calls, opportunities or appointments.
Email and Event Marketing on Facebook Doesn’t Work
PR Meets Marketing
JULY 9, 2010
Not only did I enjoy dancing, I also competed in group and couples competitions. Personally, the best thing is to ask those on your email lists if they would like to be contacted via Facebook – this way, they opt in for your Facebook communications. That means all email – for example, a message to former customers announcing a new product line – must comply with the law..
How to Explain Mobile Marketing to Your Boss
APRIL 13, 2012
SMS, bounce rate, opt-in, opt-out, QR codes and the like make it easy for you to communicate with your colleagues -- but can put off outsiders. Use plain English and related examples to keep your boss informed. Talk About What She Knows Use analogies to explain how SMS works, building on the experience that put your boss in the driver's seat to begin with. Remember the WIIFM Principle What's In In For Me? Research and demonstrate the specific benefits your SMS initiative will reap for the company in general and the boss in particular.
How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
Savvy B2B Marketing
FEBRUARY 2, 2010
In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. So in essence, this was a customer advocacy program aimed at making sure that technical folks who work with operating systems are aware of – and have positive feelings about – Junos. Q. What was the response? A.