11 Tips For Your Voice Mails To Increase Response Rate
Sales Prospecting Perspectives
JUNE 25, 2012
When I recently posed the question of voice mail strategies to a few colleagues, I had some great responses. The eye is automatically drawn to the bullet points, so this could be your best chance to get across the benefits or statistics you wanted to share with your prospect. Some other tips, such as creating a benefit statement or finishing your voice mail with a Call to Action will also increase response rates, but these basic steps will get you heading in the right direction and playing offense on your home turf more often. You must be joking! Guess what?
The Big List of Inside Sales Messaging Statistics
Sales Prospecting Perspectives
OCTOBER 6, 2014
Personalized emails improve click-through rates by 14% and conversion rates by 10%. Tuesday emails have the highest open rate compared to other weekdays at 18% (Experian). The average voicemail response rate is 4.8% (InsideSales). Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Want that toolkit? Tweet this stat.
What Response Rate Should I Expect From My Campaign?
OCTOBER 7, 2010
On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. direct mail campaign offering say, a white paper, will generate roughly twice the response of a seminar invitation on the same topic. The first of those variables is offer.
Calculating Statistical Significance: A Tool for Marketers
JANUARY 6, 2011
With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. In the client scenario above, however, even if the email campaign in question were to generate a response rate of say, 4 percent, the two test cells would need to differ by a significant margin (much more than 1 percent) in order to achieve statistical significance.
The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
Earnest about B2B
APRIL 28, 2011
Let’s get onto the nitty gritty of response rates. response… …If it is a prospect list you are using you may want to set you sights slightly lower and expect 1.6% to come back to you. Source: DMA response rate report. Source: DMA response rate report. Studies have shown that if you cut the length of copy in your email in half, you could see up to a 16% increase in click through rates. Source: DMA response rate report. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2%
Why Marketing Analytics And Metrics Are Related But Not The Same
APRIL 14, 2015
Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. A “Accountability encompasses making a commitment to a particular action, accepting responsibility for completing that action, and then disclosing how well you performed against your commitment. Which channels create the greatest response rate?
Are businesses failing to find an ROI in social media? Another view.
grow - Practical Marketing Solutions
MAY 20, 2013
It is not a statistical extrapolation of the current state of social media. What was the response rate? There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News.
7 Reasons Your Business Needs an Automated Welcome Email
OCTOBER 20, 2014
Statistics show these new subscribers are most engaged within the first 48 hours. Increase email response rates. Every small business wants to see impressive email response rates. Statistics show welcome emails have impressive response rates. Why is an automated welcome email so important to have in your email tool belt? Save time.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Professionals use LinkedIn to find business insights, how-to content for problem solving, industry research and statistics, and thought leadership content. Offers that require a higher level of commitment (subscriptions, webinar/event registrations, free trials) are also okay on occasion, but are likely to have low response rates. Image credit: BundlePost.
10 Questions to Ask In Your Business Demographics Survey
APRIL 30, 2015
Tips to Increase Response Rate. Not only will you receive more reliable responses by asking fewer questions but also higher participation. No one likes to click through pages of questions so this is one way to boost the rate of response. It doesn’t take much more effort and it’s an easy way to increase response rates. Number of Questions.
Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
FEBRUARY 9, 2016
Statistical models in sports and marketing attribution have a lot in common. Cost per lead is a performance indicator for marketing’s ability to target the right audience, increase conversion rates and reduce the cost of qualifying leads. In order to improve win rates, marketers need access to the kind of statistics (data) that help them understand their lead generation program.
B2B data decay and list rental – buyer beware!
FEBRUARY 13, 2015
Offer for response. Yearly B2B Data Decay Rates. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% per year. Think of an individual’s business card, as that’s how we gathered these surprising statistics. Upon further analysis we were able to gather a few more data decay statistics. Creativity. No news there.
3 Email Marketing Must-Haves to Tackle the Evolving Inbox
Modern B2B Marketing
DECEMBER 22, 2015
Instead, the best way to get your emails into their primary inbox is to keep your subscribers engaged and maintain a high open and click-through rate. This Design Mobile Responsive Emails. These numbers don’t lie—it’s clear that companies need to start developing mobile responsive emails. Build, test, and implement HTML buttons to increase your email response rates.
Effective Voicemails- Why Being Human Will Get You Farther In Sales
Sales Prospecting Perspectives
JANUARY 22, 2013
Statistics and case studies have their place, but your voicemail isn’t it. Keep your message short and sweet, don’t sound like someone from a late-night infomercial, and you’ll be well on your way towards messaging that actually generates responses. Check out the link below for our comprehensive strategy guide on leaving better voicemails and increasing your response rate In an age where phone ringers are set to silent and text messaging is a primary form of communication, finding a successful voicemail strategy can be daunting and discouraging. What do you want?
Three Stats to Track for Sales Funnel Analysis
JUNE 28, 2016
Traffic Sourcing & Engagement Statistics from Content. Landing Pages Response Rates. Metrics should be set up so that the desired response is measured and the quantity of desired results (i.e. conversion rate) attained should be compared to the number of visitors landing on the page. This is known as sales funnel analysis. Click-Path and Drop-Off.
Moving On: Lessons from the B2B Marketing Trenches
Customer Experience Matrix
SEPTEMBER 3, 2012
It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. What this meant in both cases was that response was primarily driven by the people at each stage, not by the specifics of the materials presented. Looking at conversion rates in isolation, it was hard to see those patterns. Big mistake.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. The more precisely and effectively your emails are timed and targeted, the higher your response rates will be. 3. As a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? Source: Gleanster Research). Source: SilverPop/DemandGen Report).
Lead Generation: It’s all about building relationships
B2B Lead Generation Blog
AUGUST 4, 2014
If you look at statistics like 60% of adults have smart phones for example, which is changed. What I see happening is that we operate out of a place of company-logic instead of customer-logic and so what I have been seeing is that at its core, marketing has a huge opportunity and responsibility to drive transformation inside their companies. The first thing I would say is we have seen that across the board, marketing channels in general are having lower and lower response rates. Brian Carroll: Yeah, we are coming up on 10 years. Steve: That’s crazy! Brian: Yeah.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
The statistics are evident; B2B usage is on the rise. Planning: The steps involved with planning a video that will contribute to eliciting a positive response from your prospects. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. .
Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
OCTOBER 4, 2016
Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. From the DMA Response Rate Report 2015. response rate with a house list and a 1.0% response rate with a prospect list. Coding Mailers To Track Responses.
This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really
MARCH 14, 2015
If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. . 1. It also includes the world’s first research study and statistical analysis to determine fair market value prices for sponsored content. After it pulled an amazing 10% response rate, other manufacturers quickly jumped onboard, eager to capitalize on this exciting new opportunity.
Quality vs Quantity: A Marketer’s Guide to Brand Research Data Collection
DECEMBER 1, 2015
On the flipside, the quantity of respondent data generated from online surveys can produce statistically significant results. Additionally, responses to open-ended questions might be surprising, giving you new insight into your audience’s perspective. higher response rate. Most respondents are less willing to type out detailed, explanative responses.
Social Media, Conflicting Data, and the Search for Truth
grow - Practical Marketing Solutions
JULY 23, 2012
” “Did you use an appropriate statistical test to sift out variability? One recent “research report” drew a conclusion from a 15% positive response rate from their sample population. A few months ago, I hired an SEO company to do some work on behalf one of my clients. ” They just looked at me with blank stares. This is irresponsible. Tweet.
5 B2B data trends
DECEMBER 7, 2015
Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. Why micro-segment? In a word, “relevancy!” The more relevant the communication, the higher the engagement and response rate. The new world of B2B data! Big Data. Integrated and enhanced databases. Like this post?
The 7-Step Formula for Writing Copy That Sells
MAY 23, 2016
It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. Stone’s formula -- referred to by marketers as “Bob Stone’s Gem” -- was originally used to write sales letters and other direct response advertisements. Try it yourself and watch your response rates rise. Perhaps.
The 5 Social Media Metrics Your CEO Actually Cares About
MAY 29, 2013
view of all of our channels working together to generate customers. 3) Customer Response Rates: Are we responding to customers in social media? But what he''s also going to want us to track is how often customers are mentioning our brand and how many of those inquiries receive responses. There''s a statistic from a Regan.com report that I can''t shake from my mind.
The Never-Ending Cycle: Content Informs Data Informs Content
NOVEMBER 25, 2014
The lack of coordination can also be a symptom of different mind-sets and different backgrounds: The data-driven marketer will often have a technical or statistics-based background, whereas the content marketer may have expertise in writing or journalism. As with accurate targeting, this will also greatly improve response rates. Data Is King. But never fear.
Four Ways to Get Sales Off Your Back and Out Selling
B2B Marketing Unplugged
APRIL 7, 2012
Set up an email address and a toll-free to book the appointments (and track the responses). If it’s a heavy item or you just don’t trust them, ship it directly to the customer to have it arrive the day after the appointment. I had a nine percent response rate to a direct mail piece on one of these and a 20 percent close rate on the appointments themselves.
B2B Lead Generation: Are You Killing the Golden Goose?
AUGUST 14, 2012
Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012). Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).
[Infographic] Tips to Increase Reader Engagement on Social Media Sites
PWB Marketing Blog
JANUARY 11, 2013
Use photos, graphs, graphics or embedded video for a big impact, interaction and responses. And most important, what time during the day will you get a higher response rate from posted content? Want to know a little more, check out this social media calendar infographic with several recent statistics for 2013 Are there better times to post content? and 7:00 p.m.
30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
JANUARY 18, 2012
higher sales quota achievement rate. 24) Personalized emails improve click-through rates by 14% , and conversion rates by 10%. 26) Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. Were you surprised by any of these statistics? Sorry, but someone had to break it to you.). Source: MarketingSherpa) Tweet This Stat.
33 Stats That Paint a Picture of the Future of Marketing
AUGUST 27, 2012
And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Social Media and Social Lead Nurturing. 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.
Don’t Be Traditional, Be Transformational: Leading Marketing Change, Part 2
AUGUST 8, 2016
Statistics courtesy of Hubspot : In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Triggered email messages get 119% higher click-through rates than “business as usual” messages. Do you want your emails to see as 119% higher click-through rate? I’m assuming the answer is yes. Embracing Most marketing teams have made the transition from traditional to digital already. At least, they have in theory. MindFire ).
Customer Lifecycle Metrics, Part 5: Retention and Expansion
APRIL 13, 2015
Open and clickthrough rates of customer campaigns: Select the campaigns that target current customers and track the response statistics. Churn rate: Number of customers lost in the period, divided by customer count at the beginning of the period. Examples are impressions, response rate and cost per lead. Expansion Metrics. How is customer loyalty trending?
Responding – The Missing Link of Social Media
JUNE 4, 2013
Did you get a response, or did you hear the sound of crickets? When And when a someone interacts, they expect a response. Jay Baer, of Convince and Converts reports that 42 precent of consumers complaining on social media expect a response within 60 minutes. According to Socially Devoted statistics from Socialbakers , many businesses are not. Time is of the Essence .
Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
SEPTEMBER 12, 2013
Consumers have been pretty consistent and clear in their feedback, the way to avoid alienating them is to give them what they want -- personalized, relevant content using their data in a responsible and transparent way.”. Below are 22 current facts and statistics from a growing collection of research around personalization across marketing channels. Attitudes Toward Personalization.
5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
SEPTEMBER 17, 2015
They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. If your website isn’t equipped with mobile responsive technology, it won’t look or function the same on a mobile device as it does on a desktop. Make headlines catchy with relevant statistics and clever word-play to encourage visitors to click and read about your cause. Bonus Tip! 1989).
Do Email Open Rates Really Matter?
JULY 1, 2010
Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success. Let’s start by defining what open rate means. So as an absolute measure of email performance, open rates can be inaccurate on several fronts.
Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions
B2B Lead Blog
JULY 25, 2011
During Tuesday’s B2B Lead Roundtable webinar, Dave Elkington, Chairman and CEO of InsideSales.com, shared the juiciest statistics and trends from these analyses to help B2B marketers optimize inbound lead contact, qualification and close rates. Contact rates decrease 100 times if you wait 30 minutes, as opposed to five minutes, to call back. In 2013, there will be 2.3 million.
How to Gauge Email Responses
MARCH 31, 2014
Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? Open rates. Definition : An open rate is the measure of how many people on an email list open or view a delivered email. Clickthrough rates. Conversion rates. Average: 2-8%.