ViewPoint

JANUARY 26, 2012

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

JANUARY 17, 2012

They are filled with brand builders or communicators who do not possess lead generation skills and technology, or they are measured on “response rates” and “cost-per-lead,” which are the wrong metrics. Traditional marketing departments are also not the best equipped for this important job.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Leads 120

ViewPoint

JANUARY 17, 2012

They are filled with brand builders or communicators who do not possess lead generation skills and technology, or they are measured on “response rates” and “cost-per-lead,” which are the wrong metrics. Traditional marketing departments are also not the best equipped for this important job.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Leads 120

ViewPoint

AUGUST 14, 2012

It is not as important that you compare your own lead, qualified and no-response rates to PointClear’s experience. We have clients who generate terrific ROI with 3% lead rates and other clients that boast lead rates of upwards to 10%.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

ViewPoint

SEPTEMBER 11, 2012

In the last blog we talked about qualified rates. This time we are going to talk about managing the “No Response” rate and the importance of having patience when it comes to working prospects—including resting them and then recycling re-segmented prospects to improve overall results.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

ViewPoint

AUGUST 18, 2016

Had we simply emailed the 7500 contacts provided and only followed-up on responders we would have missed over half the market AND response rates on email today are so dismal that our client would have been lucky to get 50 responses. But, most lists available on the open market are terrible.

Account Based Marketing 120

Account Based Marketing Automation ABM Paid Search Agency 120

ViewPoint

MAY 2, 2012

For example, if I’m using email marketing, the ability that we now have to target our messages and to create effectively customized email messages according to the characteristics of the audience members we’re trying to reach—that adds significant power to your email marketing and dramatically drives up your response rates.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120